Tines - Demand Generation Manager, IT
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Requirements
• 7+ years of experience in demand generation, digital marketing, or growth marketing in B2B SaaS • Demonstrated success marketing to technical audiences in IT, Security, or DevOps etc. • Proven experience running digital demand generation campaigns that drive pipeline and revenue • Experience building and running webinar or virtual event programs • Strong analytical mindset with experience using data to guide campaign decisions and optimization • Experience working cross-functionally with product marketing, content, creative, and partner marketing teams • Ability to manage multiple campaigns and partners simultaneously • Strong project management and organizational skills • Familiarity with developer or technical practitioner marketing is a plus • Experience working in high-growth SaaS environments • OTE - $150k - $158k base + 10% bonus and equity • At Tines, we’re all about trying new things and taking the leap. If you’re second-guessing your application, we hope you’ll trust your gut and take the leap too! Applying for a new job isn’t always easy, especially if you’re thinking of a career pivot – but we’re big believers in learning and growth here at Tines, so you’ve nothing to worry about. A variety of experience, perspectives, and voices makes us the company we are. We’d love to hear from you. • Tines provides equal employment opportunities to all employees and applicants for employment without regard to sex, race, colour, ethnic or social origin, genetic features, language, religion or belief, political or any other opinion, membership of a national minority, property, birth, disability, age or sexual orientation.
Responsibilities
• You will own and execute digital-first demand generation programs designed to engage IT professionals and generate measurable pipeline and revenue impact. • Plan and execute integrated demand generation campaigns targeting IT practitioners and decision-makers, including CIOs, VPs of IT, and IT operations leaders • Build programs across both thought leadership and technical content, including practitioner-focused webinars, technical guides, and community-driven content that resonates with IT Ops teams • Manage campaign budgets across paid channels and partners, optimizing spend to maximize pipeline and return on investment • Partner with product marketing, content, and brand teams to develop messaging, campaigns, and assets tailored to the IT audience • Collaborate with publishers, communities, and industry partners to amplify campaigns and expand reach within the IT ecosystem • Work closely with the XDR team to ensure strong follow-up on campaign engagement and effective conversion into qualified meetings and pipeline • Identify and test new channels, partners, and campaign formats to uncover scalable opportunities for pipeline growth • Support email marketing, nurture programs, and database activation to move prospects through the funnel • Partner with partner marketing to develop co-marketing campaigns and demand generation programs with strategic IT partners • Measure campaign performance and pipeline contribution, using data and experimentation to continuously improve results
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