actian - Corporation - Principal Product Marketing Manager, Data & BI
Requirements
• 6-10 years of PMM experience in enterprise software, with meaningful time in data, analytics, BI, or adjacent categories • Experience marketing a BI or analytics product directly • Background marketing to analytics teams, data engineers, and application developers • Familiarity with how AI capabilities are reshaping BI product roadmaps and buyer expectations • Experience with open-source communities, free trials and product-led growth models • Hands-on experience with AI tools and workflow automation (we pay attention to this)
Responsibilities
• Business Intelligence (Net New Acquisition) • Develop and maintain positioning, differentiated messaging, and a cohesive narrative that connects our unique value to customer needs • Lead go-to-market for product launches from bill of materials through sales enablement • Create demand generation content targeting technical and business buyers: developers embedding reporting, data team leads, and analytics buyers evaluating platforms • Build and deliver internal enablement materials and training: product tours, email cadences, pitch materials, customer stories, and demo scripts • Create sales plays and campaigns that drive adoption and pipeline impact • Partner with R&D to shape roadmap and articulate our AI story, including agentic workflows, AI-driven data enrichment, natural language dashboard creation, and automated insights • Monitor competitive landscape and provide strategic recommendations for product positioning and PM roadmap input • Actian Databases (Retention & Renewal) • Partner with Customer Marketing and PM on the retention content calendar: webinars, user days, roadmap workshops, and expansion plays • Bring new features to market and build enablement materials that sharpen renewal conversations around AI capabilities • Translate roadmap updates into customer-facing messaging that reinforces value at renewal time • Cross-Portfolio • Contribute to Actian's broader AI narrative as we build out agentic, MCP-connected, and LLM-ready capabilities across product lines • Create messaging and content for cross-sell expansion programs within the Actian portfolio
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