Sony Music Global - Marketing Manager
Requirements
• Solid experience running multi-faceted and innovative marketing campaigns, with particular focus on content marketing, artist development and audience growth. • Strong creative skills to craft compelling content and messaging that reflects the artist identity, and brand and engages their audience. • The ability to thrive in a fast-paced and ever-changing digital environment. Being open to learning new technologies, industry trends, and adjusting strategies accordingly. • Love and passion for music and supporting local talent. • Strong understanding of digital marketing, social media, content, and streaming landscape. • Creative thinker, confident and proactive in your approach, able to work autonomously and be a team player. • Great communicator and an ability to take on and utilise diverse opinions. • Be a relationship driven person. • What we give you: • What we give you: • You join a vibrant global community with the opportunity to channel your passion every day • A modern office environment designed for you, empowering you to bring your best • Investment in your professional growth and development enabling you to thrive in our vibrant community • The space to accelerate progress, positively disrupt and create what happens next • We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
Responsibilities
• Driving end-to-end marketing strategy across all projects. Own the full campaign lifecycle for assigned releases: positioning, audience definition, channel strategy, launch planning, and post-campaign analysis. • Leading the team with clear direction, planning, and accountability. Set campaign standards (brief quality, approvals, asset readiness, measurement approach) and keep the team aligned through structured check-ins and progress tracking. • Develop creative and audience-centric campaign concepts tailored to each artist’s identity, local culture, and fan behaviours. • Elevating campaign quality and creative output to stay competitive. Monitor and interpret platform performance signals (content performance, audience response, and campaign outcomes) to optimize in-flight and future campaigns. • Strengthening digital performance through data-driven execution • Ensuring scalability as our release volume continues to grow • Design audience growth plans that expand beyond core fans—balancing acquisition, engagement, retention, and conversion objectives for each release cycle. • Develop creative and audience centric marketing campaigns for your roster of artists. • Create and build all local marketing tools, including artist imagery, press images, release artwork, advertising assets and videos • Deliver on Artist DNAs, Marketing Plans, and artist updates for all assigned artists. These will outline core marketing objectives that drive streaming, sales, fan acquisition and revenue. • Building an artist brand, core pillars and identity in line with the artist vision and Sony Music • Forecast project-based marketing and sales budgets • Be the day-to-day point person for artist team, Label partner or management on your roster of artists • Collaborate with Digital Business lead to develop and deliver pitches to DSPs.
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