greenlight - Financial Technology - Senior Product Manager, Growth
Requirements
• 6+ years of product management experience, with a focus on conversion funnel optimization, growth, or registration/onboarding in a consumer-facing product. • A proven experimentation track record - you’ve run high-velocity experiment programs (4+/month) and know how to design, call, and sequence tests for maximum learning. • Deep comfort with funnel analytics: you should be ready to pull your own data, know your way around SQL or BI tools (Mixpanel, Amplitude, Looker), and can distinguish signal from noise. • Strong cross-functional instincts - you’ve navigated complex stakeholder environments including Risk, Legal, Compliance, and Payments, and know how to move fast within constraints. • Executive presence: you communicate up and across clearly, adapt your message to your audience, and don’t wait to be asked for updates. • Ownership mentality - you proactively identify gaps, propose solutions, and follow through. You don’t need a playbook to get started. • Urgency and scrappiness: experience in fast-paced, high-growth environments where speed matters and you figure things out yourself. • Customer psychology instincts - you think about why users behave the way they do, not just what they do. • Experience with mobile or app-based registration and onboarding flows. • Familiarity with KYC, identity verification, or regulated financial product flows. • Experience working in a subscription or freemium model with a focus on trial-to-paid conversion.
Responsibilities
• Own the end-to-end registration funnel: from the moment a visitor lands to the moment they become an active Greenlight family. • Identify and eliminate friction at every step: form design, identity verification, plan selection, payment, and onboarding handoffs. • Build and maintain a prioritized experiment backlog informed by funnel analytics, user research, and competitive teardowns. • Target 6+ experiments per month, designing tests that are statistically sound, fast to ship, and easy to learn from. • Define and own the primary success metric: reg conversion rate (reg complete / sessions) across the full funnel, with reg start as a leading indicator. • Tier experiment surfaces by traffic volume prioritizing high-volume flows where you can call wins on statistical significance in reg complete. • Optimize for quality of registrations, not just volume - track downstream signals including engagement and early retention. • Run A/B and multivariate tests across registration screens, pricing displays, plan framing, onboarding steps, and upsell surfaces. • Develop strategic growth initiatives beyond incremental optimization • Work closely with Marketing to ensure continuity between ad creative and landing/registration experience: reducing intent-to-action drop-off. • Partner with the Upgrades PM to create a coherent journey from acquisition through premium conversion. • Bring customer psychology to your decision-making: understand what motivates parents to start, what creates hesitation, and how to design flows that build confidence at each step. • Write sharp, actionable product requirements that unblock engineering rather than constrain it. • Work in an agile environment with a dedicated pod: maintaining high execution velocity while managing Legal and Compliance review in a regulated industry. • Communicate experiment results, product bets, and roadmap priorities clearly and regularly to senior leadership. • Iterate quickly: use post-launch data to inform the next experiment before the current one is cold.
Benefits
• Medical, dental, vision, and HSA match • Paid life insurance, AD&D, and disability benefits • Traditional 401k with company match • Unlimited PTO • Paid company holidays and pop-up bonus holidays • Professional development stipends • Mental health resources • 1:1 financial planners • Fertility healthcare • 100% paid parental and caregiving leave, plus cleaning service and meals during your leave • Flexible WFH, both remote and in-office opportunities • Fully stocked kitchen, catered lunches, and occasional in-office happy hours • Employee resource groups • Our stance on salaries: • Greenlight provides a competitive compensation package with a market-based approach to pay and will vary depending on your location, experience and skill set. The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more. Greenlight conducts continuous compensation evaluations across departments and geographies to ensure we are keeping our pay current and competitive. • The estimated base pay range for this position in (NY, CA, WA): $160,000 - 210,000 • The estimated base pay range for this position in (CO): $160,000 - 200,000
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