Evolve - Senior Product Manager -Growth & Acquisition
Responsibilities
• Own the acquisition product strategy across segments — define the funnel for both operator and single-owner acquisition, identify the conversion levers unique to each, and build the product experience that takes users from "interested" to "activated." • Design and run growth experiments end-to-end: write the hypothesis, scope the build, measure the result, make the call. Ship fast, kill fast, scale what works. • Lead discovery: talk to customers across the spectrum — from portfolio operators to first-time hosts — and translate those insights into a differentiated product roadmap. • Partner with Marketing and Sales on go-to-market execution — you own the product side of campaigns, not just the feature side. • Define and own your KPIs. Build dashboards, track cohorts, and report on acquisition and activation performance without delegating the analysis. • Bring a technical perspective to every initiative — you can write a spec, debate an architecture tradeoff, and spot when an engineering estimate is off. • What makes you a great fit • 7+ years of product management experience, with meaningful time in acquisition, growth, or PLG roles. • You think in funnels. You've owned conversion rate, CAC, activation rate, or similar metrics and moved them — ideally across more than one segment or acquisition model. • Growth-oriented: you've run controlled experiments, built holdout groups, and made product decisions from the results. • Technical depth: comfortable writing SQL, reading API docs, and working at the spec level with engineers. • Full-cycle PM experience — you've taken products from discovery through research, spec, build, launch, and iteration. • Experience with B2B SaaS, marketplace, multi-sided platforms, or consumer subscription products. Bonus if you've worked with customers who manage a portfolio of assets or juggle both a self-serve and sales-assisted funnel. • Hands-on with product analytics tools (Amplitude, Mixpanel, Heap). You build your own funnels and dashboards; you don't outsource your data work. • AI-fluent. You use Claude, Cursor, or similar tools actively in your workflow — for writing specs, synthesizing research, accelerating analysis. This is a baseline, not a differentiator. • Familiar with basic CRM, CMS, and no-code tools — enough to make lightweight content or page changes without waiting on engineering. • Self-starter. You identify the next problem and you bring the solution with it.
Benefits
• This PM owns that entire acquisition surface: from defining segment ICPs and funnel architecture to building the product features that drive conversion and activation. It's a growth role with deep product responsibility — you'll design experiments, ship features, own your metrics, and work directly with Marketing, Sales, and Engineering to move the number. • Annual base salary range: $170,000 - $190,000 depending on relevant experience. This role will also be eligible to receive a variable annual bonus based on both company and individual performance. • Location • All Evolve team members must live in one of our approved locations by their first day. We can hire from anywhere in the U.S. except D.C. and Hawaii. Some positions may also have restrictions based on compensation in the following states: California, Maryland, New York, Pennsylvania, Rhode Island, and Washington. If you live in Colorado, you can work remotely anywhere in the state, at our downtown Denver office, or a hybrid of both! If you're planning to move soon, please let us know, and we'll be happy to review your application again. • California Applicant Privacy Policy | Evolve • How we reward Evolvers • We’re intentional about offering benefits that empower every Evolver to thrive both professionally and personally because they’re more than perks—they’re investments in our customer-obsessed, high-performing team. • We believe in treating others as they want to be treated, providing benefits that deliver real value, and challenging the status quo to meet the diverse needs of our team. Whether it’s helping you take care of your health, plan for the future, or celebrate life’s milestones, our offerings are designed to support you every step of the way. • Financial Wellness: Industry-competitive pay, equity in the company, and a 401(k) with a 4% immediate vesting match. • Financial Wellness: • Family Support: 16-18 weeks of paid parental leave for birthing parents and 10 weeks for non-birthing parents, plus infertility coverage. • Family Support: • Health & Wellness: Comprehensive medical, dental, and vision plans, with 100% employer-paid dental and vision for individual coverage, a low-cost medical option, 10 free mental health visits, and pet insurance. • Health & Wellness: • Time to Recharge: Generous PTO, RTO (for full-time exempt employees), sick leave, holidays, and a personal holiday to celebrate what matters most to you. • Time to Recharge: • Travel Perks: Annual Evolve travel credit after one year and discounts on stays at all Evolve properties. • Growth Opportunities: World-class onboarding programs, learning, and development resources to help you grow your impact. • Growth Opportunities: • Connection: Employee Resource Groups celebrating our diverse communities at Evolve. • Connection: • How we work together • With our core values as our guide, every Evolver helps shape the company we want to work for and the people we want to be. We’ve cultivated a culture of collaboration, care, and responsibility that we can all be proud of, and we’re excited to see what you’ll bring as your authentic self. • Still curious about who we are and what we do? Read more about our business and our culture at evolve.com.
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