OpenObserve Inc. - Growth Marketer
Requirements
• A growth marketer with 3 to 6 years in B2B SaaS or dev tools, ideally PLG, who's ready to own a whole growth motion instead of one slice of it, OR • growth marketer with 3 to 6 years • A high-potential generalist at a fast-moving company who's already touched some of this work (content, campaigns, experiments, ops) and wants to own the whole thing • high-potential generalist • Builder & Writer: You can draft a technical-flavored post in the morning and ship a conversion test in the afternoon. You know enough HTML, SQL, and tooling to be dangerous. • Builder & Writer: • Taste, Defended: You have opinions about why most B2B marketing is forgettable, and you can fix it in your own work. • Taste, Defended: • AI-Native: You treat AI as a core part of how you work. Creative variations, copy iterations, analysis, research. Without letting your output sound like everyone else's. • AI-Native: • Data-Obsessed: You report on real KPIs, not vanity metrics. You use data to find friction and act on it. • Data-Obsessed: • Bias for Shipping: You'd rather launch something flawed this week than perfect in six weeks. You don't wait for permission. • Bias for Shipping: • Curious About Infra: You don't need to know observability today. You do need to want to learn it deeply.
Responsibilities
• Run End-to-End Experiments: Find the hook, write the copy, build the landing page, set up distribution, measure what happened. You own the loop top to bottom. • Run End-to-End Experiments: • Take Real Swings: Don't optimize button colors. Design experiments that have a shot at non-linear outcomes. Distribution hacks, novel content formats, community plays, launch tactics, partnership stunts. Most won't work. That's the deal. • Take Real Swings: • Make Us Stand Out: Bring taste to every asset that goes out. Landing pages, ads, emails, social, video. If it looks and sounds like a generic dev tools company, we've failed. • Make Us Stand Out: • Measure Honestly: Set up clean tracking, UTMs, lead source attribution, conversion events. We know what worked, what didn't, and what to do next. • Measure Honestly: • Move Fast: Weekly experiments, not quarterly campaigns. Ship something every week. • Move Fast:
Benefits
• Competitive cash compensation plus meaningful equity. We'll talk specifics quickly. • Fully remote work • A wide-open category, a product engineers love, and a CRO who actively wants you to take swings. • Full-time, with openness to a paid trial project if that helps either of us decide.
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