wealthsimple - Growth Engagement Specialist (12-month contract)
Requirements
• 2-5 years hands-on experience using marketing automation platforms (e.g. Braze or Iterable preferred); demonstrated ability to rapidly adapt to new tools and processes • 1+ year experience coding for email, or equivalent HTML/CSS skill required; SQL experience a plus • Genuine enthusiasm for using AI tools (e.g. Claude or similar) in day-to-day marketing execution, comfort experimenting with prompts, workflows, and AI-assisted QA, not just traditional tooling • Strong understanding of audience segmentation across channels, campaigns, and more required • Understanding of marketing technology best practices, including responsive design, inboxing/deliverability, and audience segmentation • Campaign performance analysis & reporting, A/B testing experience required; demonstrated experimental design ability a strong plus • Familiarity with key elements of lifecycle marketing acquisition, activation, engagement, and retention strategies & tactics (esp. automated customer journeys, triggered comms, and multi-channel campaigns) • Experience with mobile marketing (e.g. push notifications, in-app messaging) is a plus • Proven success in working with cross-functional teams (e.g. Marketing, Product, Creative, Engineering, Data, etc.) to set and execute against data-informed growth targets/OKRs • Naturally collaborative and empathetic — both with colleagues and on behalf of clients • Curious and adaptable mindset — excited to keep pace as AI reshapes marketing tooling and workflows, and to help teammates adopt new ways of working
Responsibilities
• Own day-to-day execution of multi-channel marketing campaigns (esp. in-app content, email and mobile push), including segmenting target audiences, orchestrating multi-channel journeys, building templates, QA & deploying campaigns, and reporting on performance • Use AI tools (e.g. Claude, Braze's AI features, or similar) to speed up QA, content generation, campaign briefs, and reporting, and help build repeatable AI-powered workflows for the broader lifecycle team • Work with the Growth Engagement product team to continue to improve and grow marketing tooling and build first-of-their-kind client journeys • Ideate & experiment on growth engagement strategies/tactics, including personalization and content variation, to drive client activation, retention, engagement, and cross-sell of users within Wealthsimple's product ecosystem • Analyze campaign and program performance; proactively report on campaign impact, client behaviours, and experimental results/learnings, using AI tools to accelerate analysis and synthesis where useful • Execute and analyze A/B tests to increase campaign performance and conversion rates
Benefits
• 🌸 Top-tier health benefits and life insurance • 📈 Long-term group savings with employer match, through Wealthsimple for Business • 🌴 20 vacation days, 4 wellness days, and unlimited sick and mental health days per year • ✈️ 90 days away: work outside Canada for up to 90 days per year • 👥 Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS • 🌎 We are a hybrid team with over 1,500 employees across North America. The people are one of the best parts of working here: you'll collaborate with incredibly talented, curious, and driven teammates who are deeply committed to doing great work. • Technology & Innovation at Wealthsimple: We move quickly and build thoughtfully. That means we're always looking for better ways to work — whether that's new tools, AI, or rethinking how we approach a problem. We don't expect you to have all the answers, but we do expect curiosity and a willingness to evolve alongside the products we're building. • Inclusion Statement: We're building products for a diverse world, and we need a diverse team to do it well. We strongly encourage applications from everyone, regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. • Accessibility Statement: We're committed to an accessible hiring experience. If you need any accommodations throughout the interview process, please let us know — we'll work with you to make sure you have what you need. We also welcome any feedback on how we can better accommodate candidates with accessibility needs. • AI in Hiring: We may use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our team but don't replace human judgment – all final hiring decisions are made by people. If you have questions about how your data is used, reach out to us.
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