leap - Director, Member Activation & Lifecycle Growth

• Relevant B2C growth and lifecycle experience • You have experience in lifecycle marketing, engagement, activation, retention, growth marketing, consumer product marketing, or a closely related role, with demonstrated progression in scope and impact. B2C experience is required; experience in digital health, healthcare, wellness, benefits, insurance, or consumer technology is a plus. • Lifecycle marketing, experimentation, and performance orientation • You have built and optimized campaigns across channels such as email, SMS, direct mail, landing pages, and other member or consumer touchpoints. You know how to form hypotheses, design tests, analyze results, and use data to improve conversion over time. • Hands-on campaign execution and marketing operations. • You can take a campaign from strategy to launch. You have built campaigns yourself in tools like HubSpot, Braze, Iterable, Salesforce Marketing Cloud, Customer.io, or similar platforms. You understand segmentation, workflows, QA, tracking, deliverability, opt-outs, list hygiene, campaign reporting, and the operational details required to get high-quality work out the door. • Product-oriented member marketing and data-driven targeting • You bring a product mindset to activation. You think deeply about who the member is, what problem Leap is solving for them, what they need to understand before taking action, and how the experience should adapt based on their therapy, timing, concerns, and stage in the journey. You are excited by the idea of using claims, prior authorization, eligibility, product, or behavioral data to trigger timely, relevant outreach. • Operational rigor in a high-trust category • You understand that growth in healthcare depends on accuracy, compliance, QA, and clean execution. You can manage details, anticipate risks, coordinate stakeholders, and build processes that reduce errors as volume scales. • High agency, AI-forward, and cross-functional • You can create structure from scratch, set your own priorities, troubleshoot issues, and drive projects forward with minimal oversight. You actively use AI tools to work smarter and faster. You can lead complex, multi-stakeholder initiatives across content, design, analytics, product, engineering, client success, clinical operations, and member operations, and communicate clearly with both technical and non-technical audiences. • At Leap, we’re building an outlier company with real impact — and that takes focus, energy, and commitment. If that excites you, we’d love to hear from you.