dearestcare - Head of Product Growth

Remote - USA *1mo ago

Remote Director NA Insurance Oil & Gas Growth Lead Growth Manager Customer.io Iterable Braze Mixpanel GA4

Requirements

• 3–7 years in growth, with direct ownership of a consumer funnel from landing page through a booked-and-showed appointment, call, or equivalent high-consideration conversion. • A track record of moving activation, booking, or show-rate metrics that you can walk through in detail — what you tested, what worked, what failed, and why. • Hands-on lifecycle experience: you've personally built flows in Customer.io http://Customer.io, Braze, Iterable, or similar. • Analytics self-sufficiency: you pull and interpret your own data (SQL, GA4, Mixpanel, Amplitude, or similar) and don't need an analyst to know what's happening. • Scrappy shipping ability: landing page tools, no-code/low-code, light scripting or AI tools — you find a way to test without engineering. • Extreme bias to action: fast response times, short cycle times, and visible urgency. When something breaks, you're on it in minutes, not days. • Clear written communication and the judgment to flag problems early rather than letting them surface downstream. • Preferred: experience in Medicare, healthcare, insurance, benefits, or other trust-heavy, compliance-constrained consumer categories. • Preferred: experience marketing to older adults, caregivers, or families navigating healthcare. • Bonus: you've built a referral program or organic/word-of-mouth loop that worked.

Responsibilities

• Own the full activation-to-show funnel: landing page → eligibility check → intake → booking → confirmed show to advocate intro call. • Run a weekly experimentation cadence: prioritize hypotheses, ship tests, analyze results, document learnings, and kill or scale fast. • Build and optimize lifecycle flows (email/SMS) in Customer.io http://Customer.io to drive bookings, reduce no-shows, and re-engage drop-offs. • Fix the leaks: diagnose drop-off at every funnel step (eligibility entry, MBI input, booking flow, show rates) and ship targeted improvements. • Own funnel measurement: clean event tracking, consistent step definitions, dashboards the whole company trusts, and proactive reporting so leadership is never surprised by a trend. • Stand up a referral motion: turn happy patients into a repeatable source of new eligible patients, friends-and-family invites, and word of mouth. • Improve retention and revenue per patient: identify and test paths from first call to long-term engagement. • Partner tightly with performance marketing on lead quality and message-to-funnel continuity, and with operations on advocate scheduling and capacity. • Communicate clearly and constantly: what changed, what moved, what's next.

Benefits

• Dearest Care is building the infrastructure that makes patient advocacy accessible at scale. • Historically, only the wealthy had support navigating healthcare. That's changing: new reimbursement models and AI-driven operations make high-quality human advocacy possible for all — without sacrificing the human connection that makes advocacy work. • Every percentage point you add to activation or show rate is a real person who gets an advocate instead of giving up at a phone tree. Few growth roles connect the metric to the mission this directly. • You'll own a critical part of the business end to end, work directly with the founders, and help define the playbook for a category-defining healthcare company. • Applicants must be based in the United States.