surge-ai - Senior Growth & Lifecycle Marketing Lead

• Data and analytical fluency: You pull your own numbers, build models when you need to, and communicate findings clearly to any audience. This is a hard requirement. • Lifecycle marketing expertise: You’ve owned lifecycle programs end-to-end — onboarding, engagement, retention, reactivation — and have strong opinions about what makes them work. • Email marketing mastery: Deep hands-on experience with ESP platforms, segmentation, deliverability, A/B testing, and performance analysis. You’ve built programs from scratch and scaled them. • UX/UI background or strong design sensibility: You’ve worked in or alongside UX/UI — whether as a designer, a marketer who codes and mocks up templates, or someone who just can’t send a bad-looking email. You think about user experience when you write a subject line. • Exceptional writing: Your copy is clear, concise, and audience-aware. You write emails people open and CTAs people click. • Product marketing range: You’re comfortable contributing to positioning and messaging work, writing for new feature launches, and collaborating with product teams on go-to-market. • Comfort with ambiguity: You don’t wait for a perfect brief. You scope the problem, form a hypothesis, and get moving. You update as you learn. • Ownership mentality: You track your work, manage your deadlines, and close the loop without being asked. • Senior-level experience: You’ve owned something meaningful end-to-end before. You know what “good” looks like because you’ve built it. • Hands-on HTML/CSS experience for email template building • AI / LLM industry familiarity — how models are built, evaluated, and improved • Two-sided marketplace or platform experience • Familiarity with Figma and Iterable