outset - Marketing Lead - EMEA
Requirements
• 5+ years of experience in B2B marketing, with a strong track record in field marketing, events, or community programs in EMEA. • Experience owning tradeshows and hosted events from concept through execution and follow-up, with clear examples of their impact on pipeline. • Strong relationship-building instincts and a talent for bringing people together around useful conversations and experiences. • Excellent project management skills. You can manage budgets, vendors, and multiple programs while staying close to the details. • Strong writing and communication skills, with the judgment to adapt messaging for different markets and audiences. • Comfort using CRM (Hubspot) and marketing tools to manage campaigns, track results, and identify what to improve. • Experience in a fast-paced startup or similarly resourceful environment, with the independence to build from scratch and the collaboration skills to work across regions and time zones. • Willingness to travel regularly for events, customer programs, and team collaboration across EMEA. • Experience as the first regional marketer or helping a US-based company establish its EMEA marketing presence. • Experience marketing to enterprise researchers, insights teams, designers, or product leaders. • An existing network within the EMEA research and insights community.
Responsibilities
• Build and execute an EMEA marketing plan with Sales, prioritizing the markets, audiences, and programs that will create awareness, generate qualified pipeline, and help move deals forward. • Own our regional tradeshow strategy and execution, from selecting events and negotiating sponsorships to booth experiences, speaking opportunities, promotion, and follow-up. • Create Outset-hosted experiences that people want to attend, including executive dinners, research roundtables, customer gatherings, and community meetups. • Build lasting relationships with researchers, insights leaders, customers, industry communities, and regional partners. Turn those relationships into opportunities for collaboration, advocacy, and ongoing engagement. • Develop creative activations that help Outset stand out and give people a reason to get to know us. • Partner with the US marketing team across content, growth, product marketing, and creative to adapt campaigns and materials for regional audiences and extend the reach of local programs. • Own regional program budgets, vendors, timelines, and logistics, making thoughtful tradeoffs about where to invest. • Measure and improve program performance across target-account engagement, qualified meetings, pipeline created and influenced, and cost efficiency. • Bring insights from local customers, prospects, and Sales back to the broader marketing team to inform messaging and future campaigns.
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