keycard-labs - Founding Revenue Marketing Lead
Requirements
• Pipeline track record: You've built demand gen and event programs at a B2B technical company that produced measurable pipeline for an enterprise sales team. • Hands-on event experience: You've planned and run events yourself, beyond staffing a booth, including vendors, budgets, and follow-up. • Strong ops foundation: You're comfortable in HubSpot or a similar tool, you understand scoring, routing, and attribution, and you can partner with RevOps on getting them right. • Budget ownership: You've managed a marketing budget and paid media, directly or through an agency. • Close partner to Sales: You work well with AEs and SDRs, and you measure success by the conversations and deals your programs create. • Clear v1s over perfect programs: You launch quickly, learn from the results, and double down on what works. • AI-native habits: You use agents and automation tools to avoid doing the same task by hand ten times. • Strong Candidates May Also Have • Experience at a developer tools, infrastructure, or security company. • Experience supporting both self-serve and sales-led funnels. • Experience running executive programs or field marketing for enterprise security buyers. • Management experience (a plus, not required). • Your First 90 Days • Build a repeatable event playbook, from choosing events through lead follow-up. • Launch your first campaigns and nurture tracks with Sales and RevOps. • Create a program calendar and budget plan that Sales and Marketing both use. • Share what's working and recommend where to invest next quarter. • Who Will Love This Job • You like being the person who makes programs run on time and pay off. • You measure yourself in pipeline, not activity. • You want to build the demand engine for a new category, and help shape the team that scales it.
Responsibilities
• Set the strategy • Pipeline planning: Work with Sales and RevOps to set pipeline targets, decide which programs support them, and measure what's working. • Event strategy: Decide which conferences, side events, and dinners are worth our time and budget, and what success looks like for each. • Budget: Manage the marketing program budget and agency relationships, and help plan resourcing for next fiscal year. • Run the programs • Events: Plan and run our event program, including sponsor deliverables, side events, logistics, swag, staffing, and follow-up that gets leads to reps within days. • Demand gen campaigns: Build campaigns from targeting to offer to sequencing, working with product marketing, design, and RevOps. • Nurtures: Create and improve nurture tracks for enterprise prospects and self-serve users, so interest turns into conversations. • Account-based marketing: Work with Sales on target accounts and account plans, and run programs for them such as targeted ads, direct mail, and executive dinners. • Paid media: Run paid programs directly or through an agency, and tie spend to pipeline.
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