dentology - Performance Marketing Lead
Requirements
• Meta Ads for local lead gen. You've run accounts - majority at £2-5k ($3-6k) a month, with some up to 40k/mo ad spend - and generated strong CAC and ROAS. • Google Ads. You've run Google search campaigns yourself • You know why an ad converts. You build on proven frameworks, and know what good hooks, angles and formats look like. • First-hand command of your accounts. You know the numbers without looking them up and can defend every decision • Client-capable. Comfortable explaining performance to a practice owner • The hands-on operator and the person who grows the function. Both, in that order • A plus: dental or healthcare, the US market, email and SMS nurture, and leading other media buyers
Responsibilities
• Meta accounts, run hands-on across a portfolio of UK and US practices • Creative direction and scripting. Clinician-led, direct-response scripts written by you against the proven angles for each treatment • Google Ads, from the first campaigns to a channel every client can add • Client-facing on anything ads-related. Client Success owns the relationship; you join the performance conversations • Landing pages and funnels. You bring the marketing insight; our team builds them • Dentology's own B2B ads • Over time, building out reactivation and nurture campaigns • WHAT THIS ROLE IS NOT • Not the client relationship owner. Client Success has that • Not editor management or landing page builds. Content and Operations have those • Not a department head on day one. Leading the team is the goal, but earned • Days 1-30. Onboarded on our systems and processes. Your first accounts taken over and run hands-on. • Days 31-60. Owning creative and scripts across your accounts. Google plan written and first clients lined up. • Days 61-90. Owning performance across every account. Google live on its first clients. A formal review against the measures above. • Beyond. The function grows. You're involved in hiring and become Head of Performance Marketing across both markets.
Benefits
• Own the results from day one. The accounts and the creative are yours • Build a channel from scratch. Google Ads at Dentology starts with you • See what your work earns. Our platform tracks every lead from the ad to treatment revenue • A proven formula and real spend, with years of winning scripts and angles to build from • Two markets. The UK is established; the US launched this summer and is where the growth is • Access to the people who've done it. You'll sit in on our sessions with the operators who coach our marketing and sales teams • A platform team behind you. In-house engineering building the analytics and automation you specify
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