ruby-labs - Performance Marketing Lead (Google & Microsoft Ads)

Ukraine1w ago

In Office Staff EMEA E-commerce Growth Lead Coaching Documentation Account Management ROAS CAC LTV SQL Claude D2C Microsoft Teams Ruby Team Leadership CPA Reporting Governance hypothesis

Requirements

• 7+ years of hands-on paid search experience. • Experience coaching, leading, hiring, and evaluating Google Ads specialists, UA managers, or paid search teams. • Direct ownership of large Google Ads budgets, ideally $5M+ per month hands-on and $10M+ per month at portfolio level. • Strong Search, Performance Max, Demand Gen, and YouTube experience. • Microsoft Ads experience, including Microsoft Audience Network. • Proven record scaling accounts profitably across multiple countries and languages. • Strong understanding of subscription economics: LTV, CAC, ROAS, payback windows, cohorts, and value-based bidding. • Deep Google Ads policy experience, including disapprovals, appeals, account restrictions, and compliance-heavy environments. • Strong account architecture, audit, documentation, and measurement discipline. • Ability to identify scaling opportunities and practical account improvements from account-level data. • Clear, direct communication with both acquisition managers and senior stakeholders. • Strong Advantage • Experience managing enterprise-level search accounts or large multi-brand paid search portfolios. • Experience with Google Ads scripts, Google Ads API, SQL, or internal automation tools. • Experience building Claude, AI, or agentic workflows for marketing operations. • Experience building team knowledge bases, SOPs, QA systems, and training programs for paid acquisition teams. • D2C subscription, lead-gen, or consumer web funnel experience. • Experience with high-scrutiny categories, trademark-sensitive ads, or complex policy environments. • Experience working directly with Google or Microsoft teams on betas, product pilots, and escalation paths. • Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Responsibilities

• Portfolio Performance • Scale profitable spend across multiple brands, geos, languages, and funnels. • Manage CPA, ROAS, CAC, and payback against real revenue data, not surface-level platform metrics. • Conduct regular account audits across all brands to identify gaps, missed opportunities, inefficient structures, underused campaign types, weak signals, and scaling potential. • Make sure every brand is fully utilizing Google and Microsoft Ads opportunities across Search, Performance Max, Demand Gen, YouTube, and Microsoft Ads. • Work with Managing Directors and UA Managers to translate brand targets into practical Google and Bing execution. • Own channel-level recommendations for budget allocation, account structure, bidding approach, testing priorities, and scale-up opportunities. • Partner with Google and Microsoft teams on betas, new campaign types, product changes, escalation paths, and platform-level opportunities. • Team Leadership • Coach, teach, and develop acquisition managers working on Google and Microsoft Ads. • Hire, onboard, manage, and, where necessary, make replacement decisions for Google and Bing acquisition talent. • Own performance evaluation, goals, KPIs, feedback cycles, and personal development plans for the Google and Bing team. • Set the performance bar and craft standards for the team. • Review account work, train UA managers, and raise the overall quality of execution. • Make sure every brand has clear ownership, weekly reporting, and strong channel support. • Stay hands-on enough to audit accounts, challenge decisions, and guide execution from real account data. • Account Architecture & Governance • Define standards for account structure, naming, conversion architecture, bidding, testing, reporting, documentation, and QA. • Review major account changes before launch and make sure changes are hypothesis-driven, measured, and documented. • Run monthly account audits across all Google and Microsoft Ads accounts. • Maintain clean documentation so account knowledge, automations, tests, and learnings are not dependent on one person. • Build repeatable standards that UA managers can follow across brands without losing brand-specific context. • Policy & Compliance • Own Google and Microsoft Ads policy and compliance across all Ruby Labs brands. • Protect account health across all brands. • Own policy workflows for ad review, disapprovals, appeals, account restrictions, and escalation. • Work closely with brand teams on ad-to-landing-page consistency, claims, pricing, funnel compliance, and policy-sensitive testing. • Build prevention-first processes so policy issues are caught before launch. • Maintain direct escalation paths with Google and Microsoft representatives. • Have the authority to block launches that create material account or policy risk. • AI-First Operating System • Own the Google and Bing acquisition knowledge base inside Claude, including playbooks, SOPs, audit frameworks, campaign QA checklists, prompts, and reusable workflows. • Design AI-assisted workflows for keyword research, campaign builds, audits, QA, reporting, opportunity discovery, and optimization review. • Train UA managers to use Claude workflows correctly and consistently in their daily Google and Bing work. • Evaluate workflow quality, improve the knowledge base over time, and turn successful processes into repeatable team standards. • Use AI to increase team speed and quality while keeping human judgment, compliance, and account safety at the center.

Benefits

• Discover the perks of being part of our vibrant team! We offer: • Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. • Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge. • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them. • Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt • Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!