ruby-labs - Performance Marketing Lead (Google & Microsoft Ads)

• Portfolio Performance • Scale profitable spend across multiple brands, geos, languages, and funnels. • Manage CPA, ROAS, CAC, and payback against real revenue data, not surface-level platform metrics. • Conduct regular account audits across all brands to identify gaps, missed opportunities, inefficient structures, underused campaign types, weak signals, and scaling potential. • Make sure every brand is fully utilizing Google and Microsoft Ads opportunities across Search, Performance Max, Demand Gen, YouTube, and Microsoft Ads. • Work with Managing Directors and UA Managers to translate brand targets into practical Google and Bing execution. • Own channel-level recommendations for budget allocation, account structure, bidding approach, testing priorities, and scale-up opportunities. • Partner with Google and Microsoft teams on betas, new campaign types, product changes, escalation paths, and platform-level opportunities. • Team Leadership • Coach, teach, and develop acquisition managers working on Google and Microsoft Ads. • Hire, onboard, manage, and, where necessary, make replacement decisions for Google and Bing acquisition talent. • Own performance evaluation, goals, KPIs, feedback cycles, and personal development plans for the Google and Bing team. • Set the performance bar and craft standards for the team. • Review account work, train UA managers, and raise the overall quality of execution. • Make sure every brand has clear ownership, weekly reporting, and strong channel support. • Stay hands-on enough to audit accounts, challenge decisions, and guide execution from real account data. • Account Architecture & Governance • Define standards for account structure, naming, conversion architecture, bidding, testing, reporting, documentation, and QA. • Review major account changes before launch and make sure changes are hypothesis-driven, measured, and documented. • Run monthly account audits across all Google and Microsoft Ads accounts. • Maintain clean documentation so account knowledge, automations, tests, and learnings are not dependent on one person. • Build repeatable standards that UA managers can follow across brands without losing brand-specific context. • Policy & Compliance • Own Google and Microsoft Ads policy and compliance across all Ruby Labs brands. • Protect account health across all brands. • Own policy workflows for ad review, disapprovals, appeals, account restrictions, and escalation. • Work closely with brand teams on ad-to-landing-page consistency, claims, pricing, funnel compliance, and policy-sensitive testing. • Build prevention-first processes so policy issues are caught before launch. • Maintain direct escalation paths with Google and Microsoft representatives. • Have the authority to block launches that create material account or policy risk. • AI-First Operating System • Own the Google and Bing acquisition knowledge base inside Claude, including playbooks, SOPs, audit frameworks, campaign QA checklists, prompts, and reusable workflows. • Design AI-assisted workflows for keyword research, campaign builds, audits, QA, reporting, opportunity discovery, and optimization review. • Train UA managers to use Claude workflows correctly and consistently in their daily Google and Bing work. • Evaluate workflow quality, improve the knowledge base over time, and turn successful processes into repeatable team standards. • Use AI to increase team speed and quality while keeping human judgment, compliance, and account safety at the center.