badge-group - Designer, Brand and Growth
Requirements
• 3–5 years of marketing and brand design experience, ideally on a technical product you had to learn and explain. In-house or agency both work, as long as you’ve owned output end to end and gotten up to speed on a complex product quickly. • Expert in Figma, strong in Adobe Creative Suite, and comfortable in Pitch and Webflow (or similar tools). • You have a sharp eye for typography, layout, composition, and visual hierarchy • You have a strong, defensible point of view on what good looks like, and the editing discipline to strip a design down to its essentials rather than layering more on • You're comfortable switching between a landing page, a LinkedIn carousel, a sales deck, and a product flow in the same week • You care about results, and you use metrics like conversion, engagement, and sales feedback to improve your work • You explain your thought process and trade-offs clearly and concisely • You can take projects from brief to launch with limited supervision, and you're comfortable moving fast on ambiguous, time-sensitive requests • You have a portfolio (required) that shows range across web, brand identity, marketing collateral, events, and decks, ideally with some UI or product work and a look at your process • Prototyping experience, in Figma or with AI coding tools like Claude Code or Cursor • Familiarity with HubSpot, plus basic HTML/CSS • Motion, animation, or 3D skills (After Effects, Lottie, Rive, Blender, or Cinema 4D) • Event, booth, or exhibit design experience • Experience with A/B testing or analytics • Interest in mobile wallets, fintech/payments, B2B SaaS, loyalty, or retail marketing
Responsibilities
• Orchestrate the Badge website. Design, build, and iterate on trybadge.com in Webflow in collaboration with agencies and leadership as needed. Website design includes landing pages, product and solution pages, and campaign/event pages. Work with marketing to test and improve what converts. • Enable sales and leadership. Build and refine sales decks, one-pagers, customer case studies, and executive and investor presentations, and maintain a template library the team can use on their own. • Power content and social. Create blog visuals, product diagrams, and LinkedIn assets (posts, carousels, event and launch graphics) that make wallet experiences easy to understand. • Bring Badge to life at events. Design conference and event collateral, booth graphics, signage, and swag that make Badge stand out in person. • Build systems, not one-offs. Maintain and evolve Badge's visual identity across every touchpoint, and contribute to our design system, brand guidelines, and scalable templates, so every new asset is faster to make and stays consistent. • Design with AI. Use tools like Claude, Figma AI, and other emerging tools to explore concepts, speed up production, and prototype. AI helps you move faster; your judgment and craft decide what ships. • Collaborate across the team. Work with marketing, sales, product, and engineering to understand goals, give and get feedback, and ship work that moves the business. • Work closely with product design. Partner with the product team to keep a source of truth for screens, passes, and flows. Dig into how Apple Wallet, Google Wallet, and Badge actually work, so you depict the product accurately and can spot what's off before anyone flags it.
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT