Datacor - Product Marketing Lead
Requirements
• 4+ years of experience in product marketing strategy and execution, ideally in B2B technology or vertical SaaS. Experience marketing to chemical or process manufacturing industries, or to ERP buyers specifically, is a strong plus. • Experience marketing an ERP or platform suite with add-on solutions, including positioning integrated capabilities against best-of-breed point solutions and messaging products still in development. • Hands-on, forward-thinking use of AI tools (e.g., Claude, ChatGPT, Copilot) in day-to-day marketing work with a track record of finding new ways to apply AI to increase output and quality. • Hands-on experience building and executing marketing campaigns in a marketing automation platform (e.g., HubSpot), and creating content for social and digital channels. • Experience working day-to-day with a demand generation, translating messaging into assets that go directly into live campaigns. • Comfort presenting and delivering content at webinars, conferences, or user events. • Results-driven with strong attention to detail and a track record of independently managing complex, overlapping workstreams. • Exceptional written and verbal communication skills, with experience crafting compelling, differentiated narratives for technical audiences. • Strong project management capabilities with the ability to lead multiple initiatives in a fast-paced environment. • Proficiency in tools such as HubSpot, Canva, Salesforce or similar marketing/product tech stacks. • Bachelor's degree in Marketing, Business, Communications, or a related field.
Responsibilities
• Go-to-Market Execution ERP Portfolio • Build and execute go-to-market plans for launches, releases, and updates across current and upcoming ERP platforms and their integrated MES, WMS, and CRM solutions. • Write and produce launch materials including product copy, webinar content, email campaign copy, sales-facing launch decks, product videos, supporting social content, and more. • Maintain clear, differentiated messaging across current and upcoming offerings to ensure customers and prospects understand what's current, what's available, and what's ahead. • Plan and execute content for webinars and user meetings, including agenda planning, presentation development and on-stage or on-camera delivery of product-focused sessions. • Contribute messaging and content to AI product launches as the portfolio evolves. • Demand Generation Partnership & Customer Marketing • Build messaging and content for solution adoption and expansion within the ERP customer base, including migration, upsell, and attach campaigns, while your campaign manager counterpart owns build, scheduling, and execution. • Work directly with Demand Generation to translate messaging and positioning into the campaign planning — providing theme, content, copy, and product direction they can put directly into market. • Meet regularly with your campaign manager counterpart to review what's resonating in market and adjust messaging and content accordingly. • Provide input on customer segmentation and lifecycle messaging so campaigns reflect where a customer sits in their journey with Datacor, from new-logo to renewal to expansion.
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