sweedpos.com - Product Lead [Marketing Products Team]

• WHAT YOU’LL BE WORKING ON • Shape the product vision and direction for the Marketing area and translate it into clear priorities and actionable plans. • Own complex product initiatives end-to-end — from discovery and validation through delivery, launch, and evaluation. • Work directly with customers and stakeholders to uncover underlying business problems and identify the right opportunities to solve. • Connect individual initiatives into a coherent product direction and balance short-term needs with long-term scalability. • Lead prioritization and make trade-offs across customer needs, commercial priorities, technical constraints, speed, and product quality. • Work closely with Product Owners, mentor them, and strengthen product thinking and practices across the direction. • Partner with Engineering, Design, Sales, Customer Success, Analytics, and leadership throughout discovery and execution. • Keep stakeholders aligned through clear decisions, transparent communication, and proactive expectation management. • Evaluate product outcomes after launch and use customer feedback, product data, and business results to determine what should happen next. • Strong experience as a Product Manager, Product Owner, Product Lead, or in a comparable product role; around 5+ years is a useful benchmark. • At least 2 years of people management experience, ideally leading Product Managers, Product Owners, or other product professionals. • Experience building B2B SaaS or another complex B2B technology product. • Strong hands-on product background with proven end-to-end ownership of meaningful product areas or complex initiatives. • Experience working directly with external customers and turning business problems into scalable product solutions. • Ability to define product direction rather than simply execute an existing roadmap. • Strong structured and logical thinking, with the ability to navigate ambiguity and make sound product decisions with incomplete information. • Ability to combine strategic thinking with strong execution and stay close to both the big picture and important product details. • Strong leadership and mentoring skills, with the ability to raise the quality of product thinking and execution around you. • Entrepreneurial mindset, high ownership, clear communication, and English at B2+ level or higher for working with international and US-based stakeholders. • WHAT OWNERSHIP MEANS TO US • thinks beyond an individual feature or request and asks what product we should ultimately be building; • brings structure to ambiguous situations and helps others understand what matters most; • combines strong product fundamentals with practical judgment rather than following frameworks mechanically; • can create a vision but is equally comfortable turning it into execution; • challenges assumptions and stakeholder requests constructively when there is a better way to solve the underlying problem; • knows when to go deeper into details and when to step back and look at the broader direction; • helps other Product Owners become stronger rather than simply making decisions for them; • can make decisions with incomplete information and adjust quickly when new information appears; • follows initiatives through to measurable outcomes rather than stopping at strategy, discovery, or planning; • communicates risks and trade-offs early and transparently; • takes responsibility for the product and business outcome, not only their part of the process; • can openly discuss unsuccessful decisions, learn from them, and change direction when necessary. • Experience building Marketing Technology, CRM, loyalty, promotions, customer engagement, or similar products. • Experience with eCommerce, retail technology, FinTech, payments, ERP, or other complex B2B product ecosystems. • Experience working in both a mature product environment and a startup or high-growth company. • Experience launching a new product, business, or major product direction from an early stage. • Experience working directly with US customers. • Practical experience using AI tools for research, analysis, prototyping, or other parts of the product workflow. • WHAT ELSE MATTERS? • Product thinking — You start with the problem, customer context, and expected outcome rather than immediately jumping to features. • Execution focus — You can define a direction and then work closely with the team to turn it into a real product. • Entrepreneurial mindset — You identify opportunities, propose solutions, and find a way forward without relying on a rigid process. • Structured thinking — You can organize incomplete and conflicting information, identify missing context, and explain your reasoning clearly. • Adaptability — You can adjust your approach when priorities, customer needs, or market conditions change. • Communication — You make progress, decisions, risks, and dependencies visible to the people around you. • Business judgment — You understand that a B2B product needs to balance long-term strategy with customer and commercial realities. • Accountability — You are comfortable making decisions and taking responsibility for the result.