Consensys - Product Marketing Lead
Requirements
• 6 to 8+ years in product marketing, ideally within fintech, crypto, or a high-growth consumer tech environment • Demonstrated success leading complex product launches and lifecycle growth initiatives with measurable outcomes • Strong strategic thinking and storytelling ability — able to turn complex product concepts into clear, compelling narratives • Analytical and outcome-driven; comfortable interpreting data and using insight to inform both marketing and product strategy • Exceptional cross-functional communication, influence, and project leadership skills • Deep curiosity about web3, DeFi, and onchain user behaviour — or direct experience in the crypto ecosystem • Nice to have: experience in leading GTM for perps trading and prediction markets products and leading GTM to Asia audience. • Don't meet all the requirements? Don't sweat it. We’re passionate about building a diverse team of humans and as such, if you think you've got what it takes for our chaotic-but-fun, remote-friendly, start-up environment—apply anyway, detailing your relevant transferable skills in your cover letter. While we have a pretty good idea of what we need, we're ready for you to challenge our thinking on who needs to be in this role. • It is a requirement of employment in this position that applicants will be required to submit to background checks including but not limited to employment, education and criminal record checks. Further details will be provided to applicants that successfully meet the criteria for the position as determined by the company in its sole discretion. By submitting an application for employment, you are acknowledging and consenting to this requirement. • The salary range listed for this role applies to US-based candidates only. Compensation for candidates based outside the US (including Canada, EMEA, and LATAM) will be determined based on location, experience, and skills during the interview process, and may differ from the listed US range. • US pay range (not including bonus, equity or other benefits) • $146,000—$220,000 USD • In the rapidly evolving Web3 space, we believe that everyone is a builder. This expansive paradigm requires a range of backgrounds, talents, skills, and experiences to influence and shape the future. At Consensys, this diversity fuels our ability to shift control and redefine the realm of possibility. We are committed to ensuring that our technology empowers people and communities with economic and political agency through decentralized technologies. We welcome the range of perspectives and differences and celebrate them. We're excited to see how your unique skills as a builder can contribute to our vision, drive innovation, and help us shape a more inclusive Web3.
Responsibilities
• Define and execute end-to-end GTM strategy for features within Trading across global markets — from opportunity sizing and positioning through to launch and lifecycle optimisation • Partner with Product leads to shape roadmap priorities based on market insight, user behaviour, and growth potential • Act as a strategic thought partner to Product and Growth, representing user needs and market realities in decision-making • Influence long-term product strategy and monetisation through competitive analysis, segmentation, and market research • GTM and product growth • Lead product and feature launches, crafting narratives that resonate with crypto traders and holders, • Drive lifecycle marketing initiatives that increase awareness, activation, and retention across Trading funnels • Partner with Growth and Analytics to identify friction points and opportunities within user journeys, translating insights into programmes that move key metrics — conversion, volume, retention • Ensure strong measurement and continuous iteration — every campaign should have clear success metrics and documented learnings • Cross-functional collaboration • Collaborate with Product, Brand, Growth, Communications, Business Development, and Customer Support to deliver integrated campaigns that connect product value to cultural relevance • Align cross-functional stakeholders and manage timelines, priorities, and expectations to ensure seamless execution • Partner with Data and Product to monitor performance, share learnings, and continually refine GTM approaches • Brand and community • Strengthen MetaMask's reputation as a trusted, user-first brand in the Trading community • Support education, community, and influencer programmes that drive awareness and confidence — particularly among emerging market segments • Ensure consistency in storytelling across all surfaces, from lifecycle emails to content and brand campaigns
Benefits
• We have a comprehensive and competitive benefits package to make sure we’re looking after you and what matters most. • We believe in ownership and want everyone to have a stake in our future success, that’s why you’ll receive equity when you join us. • Recognized in the blockchain and Web3 ecosystem • Working at Consensys is a tremendous reference for your career. You’ll join a network of entrepreneurs and technologists that extends across the global crypto ecosystem. • Continuous learning & opportunities • We provide growth and development opportunities through the Consensys Advance Program, including full access to Coursera & comprehensive learning modules and programs. • Unlimited vacation/holidays • We value downtime to recharge and reset, ensuring everyone at ConsenSys has work/life balance. In addition, company-wide we participate in “zero productivity” days to take a break from work, shut down, and sit back and relax. • Flexible working arrangements • With our global workforce we have fine-tuned asynchronous working which means we have a lot of flexibility in the structure of when we work and how we work together. • You’ll be joining a team based all over the world. Providing the unique opportunity to work with people from across 6 continents.
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