OKX - Product Lead, Growth Platform
Requirements
• Proven platform thinking: track record of consolidating scattered, one-off growth tools into a reusable, configurable, self-serve system, and of measuring the efficiency gains that resulted. • Proven platform thinking • Exceptional stakeholder management: demonstrated ability to run intake and prioritization across many competing internal customers, manage up to executive leadership, and hold the line on platform trade-offs without losing partner trust. • Exceptional stakeholder management • Strong data and analytics fluency: comfortable defining campaign and platform metrics, reading experiment results, and using data to settle prioritization debates. • Strong data and analytics fluency • Large-scale delivery: experience navigating complex cross-team dependencies in a fast-moving, global organization. • Large-scale delivery • High learning velocity: able to rapidly internalize new domains — crypto, regional markets, new channels — and connect product, data, and market signals into actionable strategy. • High learning velocity • Nice-To-Haves • Nice-To-Haves • Experience in crypto, fintech, or other regulated consumer products where growth mechanics must satisfy risk and compliance constraints. • Hands-on experience with SEO and/or ASO strategy, including keyword optimization, app store listing optimization, and organic growth levers. • Experience building ToB operational platforms or internal tooling used by non-technical operators at scale. • Experience applying AI/LLM tooling to growth operations, analytics, or PM workflows.
Responsibilities
• Own the Growth Platform Strategy • Define the multi-year vision and roadmap for the growth middle-platform: campaign engine, task/mission system, rewards and incentive infrastructure, loyalty and tiering, user segmentation and targeting, and the ToB configuration and analytics layer that operators use daily. • Set platform standards for reusability, configurability, and time-to-launch so that new growth activities can be shipped by business teams without bespoke engineering. • Balance platform investment against business-line requests, and make clear, well-communicated prioritization calls. • Build the Platform • Build the Platform • Lead the design and delivery of ToC growth products (campaigns, tasks, mega sales, loyalty) and the ToB capabilities behind them (campaign configuration, rules engine, budget and risk controls, reporting). • Drive experimentation infrastructure and growth analytics so that every campaign is measurable, comparable, and optimizable. • Leverage AI tools and automation to shorten experimentation cycles, surface insights faster, and scale growth operations with fewer manual touchpoints. • Enable Channel Growth • Partner with channel owners across SEO, ASO, referral, affiliate, and paid to translate channel-specific funnel needs into platform capabilities. • Identify high-leverage channel opportunities and build the platform features that amplify channel performance across markets. • Manage Stakeholders Across the Organization • Serve as the single point of accountability for the growth platform with Trading, Listing, Paid Ads, Content, Affiliate, Referral, regional growth teams, and risk/compliance. • Establish intake, prioritization, and governance processes that keep dozens of concurrent stakeholders aligned and informed. • Influence senior leadership on platform investment, trade-offs, and sequencing; resolve conflicts between business urgency and platform integrity. • Lead and Grow the Team • Manage, coach, and develop a team of product managers; set clear goals, review work quality, and build a high-performance culture. • Raise the bar on PM craft across the team: problem framing, data literacy, spec quality, and cross-functional execution. • What We Look For In You • 5+ years of product management experience, including 2+ years managing product managers and owning a multi-quarter roadmap. • 5+ years of product management experience • 2+ years managing product managers • Deep growth middle-platform experience: you have designed and shipped a campaign engine, task/mission system, incentive or rewards platform, loyalty program, or comparable shared growth infrastructure that served multiple business lines.
Benefits
• L&D programs and education subsidy for employees' growth and development • Various team building programs and company events • Wellness and meal allowances • Comprehensive healthcare schemes for employees and dependants • More that we love to tell you along the process! • All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website. • If in doubt, please apply directly through our official careers website. • Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.
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