Commure - Director, Growth

• Ad Engine Ownership & Performance Marketing • Own the design, build, and continuous optimization of our ad engine across paid search, paid social, programmatic, and video — with a focus on efficiency, scale, and measurable pipeline contribution. • Architect audience segmentation, bidding strategies, creative rotation logic, and budget allocation frameworks to maximize return on ad spend. • Move beyond channel management: treat the ad engine as a product, iterating on targeting logic, landing page pairings, offer variants, and conversion pathways to compound performance over time. • Own hands‑on execution — you're in the platforms, not just reviewing reports. • Driving Net New Business: MQL Ownership • Own the MQL number. You are directly accountable for generating net new marketing qualified leads that convert into pipeline and revenue. • Build and operate the demand generation engine that fills the top of funnel — from first touch to sales-ready hand‑off — with clear SLAs, routing logic, and feedback loops. • Define and enforce MQL quality standards in partnership with Sales and RevOps, continuously tightening the criteria as signal improves. • Report on MQL volume, velocity, cost-per-MQL, and downstream conversion rates; use those inputs to direct investment across channels and programs. • Scaling the Marketing Foundation: 1 to 100 • Take the marketing foundations already in place — brand narrative, positioning, early channel presence, initial playbooks — and build the operational engine that scales them. • Translate strategy into a repeatable growth system: standardized processes, campaign architecture, channel playbooks, and asset libraries that multiply output without multiplying headcount. • Identify what's working at small scale and build the infrastructure — tooling, measurement, creative, ops — to run it at 10x without losing fidelity or efficiency. • Close the gaps between brand and demand: ensure every scaled program reinforces positioning while driving measurable business outcomes. • Full-Funnel Growth System Ownership • Design and own the full‑funnel growth architecture: paid (search, social, programmatic, video), organic (SEO, content, web), ABM, partnerships, and referral. • Build the experimentation infrastructure — test frameworks, audience segmentation, offer variants, landing page scaffolding — and run rapid learning cycles. • Engineer the demand‑to‑pipeline path: ICP definitions, routing logic, handoff SLAs, and Sales feedback loops. • Identify new channels and build the playbook before you scale spend. • Growth Stack & Analytics • Instrument the growth funnel end‑to‑end across Salesforce, HubSpot, GA4, Webflow/CMS, and attribution/BI tooling. • Partner with RevOps and Analytics to establish taxonomy, data hygiene standards, experimentation frameworks, and attribution models that hold up under scrutiny. • Build dashboards and reporting infrastructure that make the "what's working" question answerable in real time — and translate results into insights, next actions, and investment guidance for Marketing and GTM leaders. • Cross-Functional Alignment • Serve as the DRI for growth: set strategy, run the operating cadence, and align Sales, RevOps, Product, and Brand around clear priorities and decision criteria. • Build influence without line authority — turn cross‑functional stakeholders into an integrated growth squad. • Maintain a transparent roadmap and experiment backlog; communicate trade‑offs and learnings frequently.