CodePath - Director of Growth

• Base salary: $135,000 - $175,000 • Total compensation includes base salary plus a guaranteed monthly supplement • CodePath is proving the model for economic mobility at scale, serving tens of thousands of students annually, primarily from underrepresented backgrounds. Despite strong outcomes and year-over-year growth, we still have a significant opportunity to expand our reach and serve a much larger portion of the Computer Science student body, who increasingly need our programs to compete in an AI-native workforce. • The Director of Growth will lead CodePath from 40,000 students served to 100,000 annual enrollments. CodePath's platform, curriculum, and alumni network are under-leveraged growth assets. This role exists to turn them into a compounding enrollment engine: designing the in-product experiences that drive re-enrollment and referral, activating alumni and student word-of-mouth at scale, and layering on paid and outreach channels where they accelerate what's already working organically. • On the product side, this role partners with Product to design platform experiences that drive re-enrollment, reduce attrition, and build the in-product mechanics that turn students into advocates. On the marketing side, this role sets the channel strategy, manages the paid media budget, and makes data-driven decisions about where to invest and what to cut. On the outreach side, it means overseeing a centralized, digital-first system that reaches faculty, advisors, and academic champions at scale through HubSpot automation and AI-assisted personalization. • This is a strategic player-coach role reporting to the Chief Product Officer, with direct leadership visibility and real autonomy. You will manage a Senior Manager of Growth Marketing & Outreach and work closely with Product, Curriculum, and University Partnerships, building a lean team as the function grows. • The right candidate is an analytically rigorous, AI-native growth leader, someone who designs systems, runs structured experiments, and sees expanding economic opportunity for underrepresented students in tech as a meaningful differentiator. • Key Activities • Product-Led Growth • Product-Led Growth • Own the PLG product backlog: identify and prioritize in-product growth opportunities (re-enrollment prompts, pathway progress, social sharing, referral triggers) and partner with Product to get them scoped, built and measured • Design and scale community-driven growth loops (alumni referrals, student-to-student advocacy, employer word-of-mouth) turning CodePath's 40,000+ alumni network into a structured acquisition channel • Build referral mechanics into the student experience that make organic discovery a scalable channel, not just a side effect • Channel Strategy & Acquisition • Own CodePath’s growth strategy and enrollment targets across student acquisition, faculty and institutional outreach, and enrollment lifecycle • Set the growth channel mix: where to invest, what to cut, how to sequence, across paid search, social, email, champion outreach, developer community channels (Discord, GitHub, Reddit, technical content), programmatic SEO, and product-led growth strategies • Manage the paid media budget with an ROI-first lens; reallocate spend based on attribution data and channel performance • Define audience segmentation and messaging strategy across students, faculty, institutional champions, and enterprise partners • Experimentation, Data & Operations • Run structured growth experiments using modern experimentation and analytics tooling (Amplitude, Mixpanel, Statsig, or equivalent) and translate results into channel and budget decisions • Own attribution infrastructure, ensure all lead sources are properly tracked and reported, informing and refining growth strategy • Manage a small team with an eye towards expanding and adopting AI-powered tools to extend impact as the function scales • Define growth metrics and KPIs, own reporting to the senior leadership team • CodePath has standardized salaries based on the position’s level, no matter where you live. For this role, we’re hiring for a Director level position at an annual base salary of $135,000 to $175,000. Total compensation is $180,000 to $230,000 which includes base salary plus a guaranteed monthly supplement. Salary is determined based on your relevant experience and skills as evaluated through our interview process. • This is a 100% remote position—work from anywhere in the U.S.! CodePath prioritizes employee well-being with a competitive benefits package to support your health, financial security, and work-life balance. • Health & Wellness: Medical, dental, and vision insurance (90% employer-covered for employees and dependents), employer-funded healthcare reimbursement, FSAs, and Employee Assistance Program • Financial Security: 401(k), employer-paid life & disability insurance, and identity theft protection • Work-Life Balance: Generous PTO, paid holidays, 10 weeks of fully paid parental leave, and an annual year-end company closure (Dec 24 – Jan 2) • Professional Growth: $1,000 annual professional development stipend and home office setup support • ​​Student Loan Forgiveness: CodePath is a qualifying employer for Public Service Loan Forgiveness (PSLF), helping employees manage student loan debt • Additional Perks: Pet wellness plans, legal services, home/auto insurance discounts, and exclusive marketplace savings • $180,000 - $230,000 USD