pearmill - Performance Creative Strategist
Requirements
• 2+ years working as a Performance Creative Strategist at an agency — agency experience is required, and you should be able to step in and contribute from week one • Recent experience on B2B, SaaS, and/or tech client rosters • Genuine AI proficiency — you already use AI tools daily for ideation, research, iteration, and production acceleration, and can show us how • Strong concepting and brief writing ability — the brief is the primary deliverable, and it needs to be clear, actionable, and grounded in data • Fluency in creative performance metrics: hook rate, hold rate, CTR, CPA, ROAS. Know what each one tells you creatively and what to do about it • Comfort with creative analytics tools and research platforms — Motion, Foreplay, Meta Ad Library, TikTok Creative Center • Understanding of paid social channels and how media buying decisions affect creative strategy (audience targeting, placements, bid strategies) • Cross-team translation ability — speak the language of both media buyers and designers. Turn performance data into creative direction and turn creative instincts into testable hypotheses • Quick ideation and iteration speed — ability to generate high volumes of concepts without sacrificing strategic thinking • Clear communication in written briefs and verbal presentations. Able to present creative rationale to clients with confidence and field live feedback without losing the thread • Mentorship ability — coaching Associates, giving feedback on briefs, and helping junior team members develop their creative POV • FLOURISHING AT PEARMILL • We get an unreasonable amount of satisfaction out of making the things around us better at their jobs. Clients who arrived wanting a channel fixed and left with a system. People who joined to run ad accounts and left able to build a team that runs global strategy. And most recently, our little AI agents running around our Notion docs and giving us super powers. • We're a fast growing, diverse group of goofy yet dedicated marketers, creatives, engineers, and analysts, running over $500M in ad spend across 15+ platforms. Join us!
Responsibilities
• Brief Writing & Concepting • Write clear, actionable creative briefs — the primary deliverable of this role. Briefs include ad concepts, copy direction, visual/stylistic references, scripts or storylines, and format specs • Concept, script, and build creative frameworks for multiple client accounts • Develop hooks, ideas, and test concepts grounded in performance data — every idea should have a "why" • Frame creative ideas as testable hypotheses: "We think will outperform because " • Use AI daily to deepen and accelerate concepting — conduct audience research, collaborate on new angles, draft copy options, explore potential visuals and concepts, and pressure-test ideas before they go into a brief • Creative Analysis & Testing • Conduct asset-level creative analysis: what worked, why, and what to do next. Tag winning elements (hook type, CTA style, format, visual approach) to build a learning library over time • Monitor key creative metrics — hook rate, hold rate, CTR, CPA, ROAS — and know the difference between a hook problem and a hold problem, for example • Maintain creative velocity — consistently ship new concepts each sprint, balancing quality with the volume needed to fuel a structured testing program • Own a structured testing methodology: define hypotheses, set success criteria before launch, and make clear calls on whether to iterate, scale, or kill each concept • Use AI tools to streamline creative analysis — summarize performance data, identify patterns across rounds, and draft insights faster so more time goes into strategic thinking • Cross-Team Collaboration • Serve as the connective tissue between Growth (media buying) and Execution (design, motion, video). Translate performance data from the Growth team into creative direction, and translate creative ideas into briefs the execution team can build • Partner with Paid Social and Paid Search Managers to understand channel-level performance, audience behavior, and what the algorithm is rewarding • Work closely with designers, motion artists, and video editors — not just handing off briefs, but collaborating on how ideas come to life visually • Coordinate with Production on UGC and creator briefs • Client Communication • Own creative communication on your accounts — present upcoming rounds, explain the strategic thinking behind concepts, and walk clients through testing plans and results • Participate in recurring client calls alongside Growth Managers; come prepared with creative updates, learnings, and recommendations • Field client feedback in real time — know when to push back with data and when to adapt • Build trust with client stakeholders by being responsive, proactive, and transparent about what's working and what isn't • Manage creative timelines and expectations with the client, flagging risks early and proposing solutions • Research & Inspiration • Regularly mine the Meta Ad Library, TikTok Creative Center, and competitor channels for inspiration and competitive intelligence • Study channel trends, platform changes, and emerging formats to bring new thinking to the team • Use AI for audience research, competitive intelligence, and trend analysis — quickly synthesize large amounts of information into actionable creative direction • Maintain a swipe file of strong creative references • Mentor Associate Creative Strategists when paired • Contribute to new account audits and pitches • WHO YOU'VE WORKED WITH
Benefits
• We’re a fully remote company, with team members living in many countries around the world. Each country has different market rates for roles, and we strive to offer competitive salaries indexed to your specific local market. Rather than matching salaries for each role across the organization, our goal is to offer similar standards of living for the same level of work, no matter where you live. • This approach allows us to grow sustainably as a company, and gives us the ability to hire from wherever the best talent lives. On top of your salary, we believe in directly rewarding you for your hard work through a twice-annual performance bonus. We also review salaries every year (and more often with consistently outstanding work!), with a goal of keeping our long-standing team as fairly compensated as our new hires. • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • or drag and drop here • Link to your portfolio, case studies, or examples of creative you've strategized • What kinds of brands have you worked with, and what kinds of ads have you been running for them? • Pick a brand running paid social ads right now. What's one thing they're doing well and one thing you'd test differently? • How have you been using AI in your work? • What makes you interesting to work with?
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