atomic - Head of Brand & Creative
Requirements
• Lead the creative concept and brand expression of pop-ups, dinners, kitchen visits, and other gatherings for people and their dogs. • Work with internal teams and external partners on the details that shape the experience, including the setting, food presentation, printed materials, and photography. • Plan how each activation will reach people before and after the event through content and customer follow-up. • Partner with Growth and Operations to define the objective, budget, and practical requirements before production begins. • 7. CREATIVE TEAM & PRODUCTION • Build and lead a lean internal creative team, supported by specialist freelancers, agencies, and production partners. • Own creative briefs, production budgets, schedules, and delivery. Establish a reliable process for making ambitious work within an early-stage company. • Direct photography and video production from concept through casting, crews, locations, post-production, and usage rights. • Determine which capabilities Golden Child should build internally and where external specialists will make the work stronger. • 8+ years of experience in brand and creative roles, including leadership of a multidisciplinary team or substantial creative programs. • A portfolio showing a distinctive point of view and strong execution across several of the following: brand identity, packaging, campaigns, photography, film, and digital. • Experience building or evolving a consumer brand, ideally in food, beverage, beauty, wellness, fashion, hospitality, or another design-led category. • Strong art direction and storytelling skills, with the ability to give precise feedback on design and copy. • Experience taking packaging or other physical brand materials through production. • Experience commissioning and producing photography and video, with a clear understanding of budgets and the decisions that affect the finished work. • An understanding of paid creative and how to work with a Growth team without losing the brand’s voice. • Experience managing internal creatives and external collaborators. • Comfortable developing the concept and staying involved through the final details. • Resourceful, decisive, and energized by building at an early stage. • An interest in food, design, and the relationship between dogs and their people. • Please include a portfolio with your application and explain your role in the work shown. • WHAT SUCCESS LOOKS LIKE • The rebrand reaches customers through packaging, the website, and campaigns that feel recognizably Golden Child. Our original content makes the care behind the food visible and gives people a reason to return. • You will build a creative team and production process that can sustain that standard as the company grows, with clear priorities, realistic budgets, and work that supports the business. • We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.
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