Tactacam - Brand Director, REVEAL

• 5+ years of experience in brand management, marketing strategy or product marketing • Proven track record owning and growing a brand, not just supporting one • Deep understanding of brand positioning, customer insight and messaging frameworks • Experience partnering with creative teams to bring strategy to life • Experience leading and developing a team • Strong cross-functional leadership, with the ability to influence without direct authority • Comfort presenting to executive leadership and defending strategic decisions • Experience in fast-paced, entrepreneurial or high-growth brand environments • Preferred Qualification: • You hunt, or you know hunting culture well enough to earn credibility with people who do • Experience in hunting, outdoor, sporting goods or other enthusiast categories • Background in DTC + retail brands, including retail media and in-store storytelling • Experience with subscription, app-driven or hardware-enabled products • Experience with pro, ambassador, conservation or community programs • What Sets You Apart • What Sets You Apart • You believe brand is a growth lever, not a "nice to have" • You know how to play offense as the market leader, without getting comfortable on leaning on price • You obsess over clarity: who this is for, why it matters and why it wins • You make customers the hero and let proof do the talking • You balance long-term brand building with short-term business impact • You think in narratives, not just taglines • You're opinionated but collaborative: you push ideas forward without being precious