Hometap - Senior Brand Copywriter
Requirements
• 7-10 years experience, specifically with B2C copywriting environments, either agency or in-house • Experience collaborating closely with art direction/design counterparts • Experience writing copy across web, ads, product, email, video and more • Experience utilizing AI across the creative process and applying human judgment to AI-generated outputs • Ability to use language effectively to drive business results • Strong presentation skills • Strong understanding of how to work from a strategic brief • Autonomous, ability to produce results with limited oversight • Willingness to internalize and incorporate feedback from creative leadership and the broader marketing team • Technical background not required, but ability to write technically • A strong portfolio to support your work - required to be considered for this position • Bonus Points: Experience working for a startup and/or consumer finance company • The salary range for this role is $110,000 - $120,000, depending on your experience, skills, location, and other factors. You’ll also receive meaningful equity, so you can share in our growth and success. We offer generous medical, dental, and vision coverage, a work-from-home stipend, parental leave, and plenty of paid time off to recharge.
Responsibilities
• Creating compelling, strategic copy, with the goal of reaching and engaging homeowners, creating awareness, educating stakeholders, and generating leads • The development of a broad range of materials driven by your superior writing ability across multiple platforms, use cases and personas • Understanding and adhering to established brand guidelines and copy style guidelines; helping build and shape future iterations • Collaborating with other creative team members to concept ideas and deliver solutions that work holistically to tell a story • Creatively bringing to life various initiatives, while ensuring that all materials we produce are consistent with our brand • Exploring several viable options and walking creative leaders and stakeholders through thinking to support creative decision-making • Owning the copy (and flexing as needed) throughout the entire creative process, through design to final product • Collaboration and information gathering across a broad range of stakeholders including marketing, design, product, legal, and underwriting • Researching and becoming an expert in the consumer finance industry, specifically within the home equity lending and investment space • Working cross-functionally to plan, execute and track brand marketing initiatives and campaigns • Working in alignment with creative direction provided by the Associate Creative Director, Creative Director, or Head of Brand Marketing
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