Noto - Founding Design Engineer
Requirements
• Four or more years designing and building software products • Full-stack ability. You’re comfortable with our stack (React, Next.js, Node, and Postgres), can use AI to ship features end to end, and can tell when AI-generated code is wrong. • Product judgment. You can take a messy workflow, such as rescheduling a missed lesson for a family with three kids, and make it simple. You can explain why your version works. • Care for words and small details. Labels, error messages, empty states, and emails to parents matter to you as much as layout does. • Comfort with ambiguity. Much of what you’ll work on starts with unstructured customer call notes. You go to the source, talk to the owner or front desk, and uncover the real problem. • Bonus: you’ve been the first or only designer at a company, or you’ve designed complex operational software such as scheduling, billing, or admin tools. • Interest in helping education businesses thrive • Culture • Culture • As our first design engineer, you’ll have a huge impact on how we build our product and shape our design culture. Here’s what’s true today: • Serve the customer. Our users run small businesses. We sit in their schools, attend their industry conferences, and take support calls ourselves. We get ideas by listening to our customers’ problems. • Serve the customer. • Low ego. We make decisions collaboratively. Nobody wins an argument through seniority, including the founders. Good ideas come from whoever is closest to the problem. • Low ego. • Ownership. You’ll own a large, mission-critical part of the product. It’s intense, but rewarding. Customers will send thank-you gifts and sing your praises when you ship something useful—and call for help on a Saturday if something goes wrong. • Ownership. • Work ethic. Team members work 50–60-hour weeks. Some late nights and occasional weekends are expected. The role is about growth and impact. If you want to build something meaningful and grow quickly, let’s talk. • Work ethic. • Growth mindset. We attend industry conferences to connect with our users, learn, network, and push the boundaries of our craft. • Growth mindset.
Benefits
• $140K – $185K • 0.4% – 0.7% • Noto is the AI-native operating system for after-school businesses: tutoring centers, music schools, sports academies, and dance studios. About 180,000 of these businesses operate in the U.S., and millions of kids pass through them every week. • They’re run by people who are passionate about teaching but spend their evenings managing schedules, payroll, and parent emails—often in software built in 2011, or in spreadsheets and sticky notes. • Noto replaces the entire stack with a modern platform for scheduling, billing, payroll, marketing, CRM, communications, classroom management, and student and parent portals. We bring the whole back office into one place, with AI agents that automate manual work instead of simply tracking it. • A school that spends less time on paperwork can teach more kids, hire another teacher, and grow its business. Come help us build the best operating system for these small-business owners! • (Fall 2026 team offsite: magic shows, lawn games, trivia, friendly competition, bartender-made drinks, and a cookout 🔥) • We’re a team of about 20 in New York City: smart, collaborative, ambitious, and genuinely nice to work with. • AJ Ding (CEO) — second-time founder who previously built an AI recruiting company. ML engineer and data scientist at Quora, Lyft, and Meta. Studied statistics at Yale and grew up in a family of small-business owners. • AJ Ding (CEO) • Steve Wang (CTO) — former Head of Engineering at Nitra, an a16z-backed vertical SaaS company for doctors. Previously worked in data science and engineering at Lyft. Studied math at Harvard. • Steve Wang (CTO) • We’ve raised $4M from Base10 Partners and South Park Commons. • Location • Location • Four days in the office at Herald Square and one day remote • One week per quarter working from anywhere • Occasional travel for team offsites and customer visits • Competitive salary and equity worth caring about • Lunch in the office and a stipend for your work setup • Company retreats • Our product makes a huge positive impact on business owners, educators, and their local communities. Watch our customer testimonial video at the bottom of our home page and see it for yourself. • If you’re a designer who builds and want to own how a product people use all day looks, works, and reads, we’d love to meet you.Note: At this time, we're unable to sponsor employment visas for this role. Applicants must be currently authorized to work in the United States on a full-time basis.
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