Sidecar Health - Lead Product Manager, Marketplace AdTech
Requirements
• 8+ years of product management experience, including leading products or other PMs • Strong preference: owned a two-sided marketplace or business-facing platform, with hands-on experience in seller or supplier onboarding, profile or listing products, and discovery • Preferred: built advertising or monetization products (self-serve campaign tools, sponsored listings, billing, measurement) • Nice to have: healthcare, health insurance, or another regulated domain; we are equally interested in strong marketplace PMs from other complex domains • Experience taking a product from MVP to commercial grade, including self-serve experiences, billing, and support • A flywheel mindset: you can articulate how each side of a marketplace pulls the other, and define the metrics that prove it is spinning • Demonstrated ability to define marketplace metrics and run experiments • Strong sense of design and UX for data-dense, business-facing workflows • Proficiency in SQL for independent data analysis • Experience partnering with engineering on build vs. buy vs. integrate decisions, including vendor evaluation • Ability to manage many interdependent workstreams and communicate sequencing tradeoffs to engineering, operations, and executive stakeholders • Startup or 0-to-1 builder experience is a strong plus • Bachelor's or Master's degree in a related field, or equivalent practical experience • What You'll Get • What You'll Get • Competitive salary, bonus opportunity, and equity package • Comprehensive Medical, Dental, and Vision benefits • A 401k retirement plan • Paid vacation and company holidays • Opportunity to make an impact at a rapidly growing mission-driven company transforming healthcare in the U.S. • In taking a market-based approach to compensation, base pay may vary depending on location. Additionally, base pay may vary considerably depending on job-related skills and experience. The current expected salary range for this position is: $200,000 - $220,000.
Responsibilities
• Own strategy and roadmap for the provider platform, taking it from MVP to a commercial-grade, self-serve product • Profile: Define the provider profile as the system of record for a provider's presence: claiming and verification, practices and providers, services and pricing, and ongoing data upkeep. Give providers a real reason, not just a mechanism, to correct and enrich vendor-sourced data • Ads: Design the provider promotion product from scratch, including campaign creation, placements, budgets, pricing models, reporting, and billing, and take it from display to monetization • Define marketplace health metrics across supply (participation rate, profile completeness, price freshness, cost per claimed listing, ad adoption) and demand (search credibility, price-return rate, member conversion) • Drive provider acquisition and activation, working with Provider Strategy and Marketing on both outreach and in-product growth levers • Partner with Member Product, Search, Data, and Engineering to connect provider profile, pricing, and ad data to what members see in the app • Make build vs. buy decisions for ad serving, billing, identity verification, and data vendors, with clear tradeoff reasoning • Navigate HIPAA, advertising, and price transparency requirements and turn them into buildable requirements • Write rigorous PRDs and sequence a heavily interdependent roadmap with Engineering, Design, and executive stakeholders • Lead a cross-functional pod and help grow the product team
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