Kin Insurance - Senior Manager - Content and Organic Search
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Requirements
• Experience leading content and SEO/GEO teams • 10+ years in journalism or content marketing, ideally within insurance, personal finance, tech and/or business reporting/editing • Advanced writing skills and a keen understanding of developing effective messaging • Bachelor’s degree in communications, English, journalism or related field • Ability to handle the fast pace of a startup while working effectively within the constraints of a regulated industry • Evangelist for clear headings, bullet points, and summaries that help AI models surface our expertise • Knows how to dive deep to help optimize for the 13+ states where Kin operates so those homeowners can find locally relevant information to help them make decisions about their home and finances • Strong editorial judgment and enough technical fluency to see where organic content is headed, especially with AI-driven search. • Experienced in using AI to make teams more effective and have a thoughtful point of view on how it should (and shouldn’t) be applied. • Deeply curious about where great, high-performing content is being made today and what those teams are doing differently in the evolving SEO/GEO landscape • Strong collaboration, prioritization, and project management skills with high attention to detail • A firm understanding of Google's Helpful Content and Your Money or Your Life Guidelines and how to optimize for that • Growth mindset, willing to roll up sleeves with the belief that the buck stops with you • Familiarity with CMS systems and analytics tools • We believe a great hiring experience should be clear, respectful, and human. We’ll accept applications for this position until April 13th, 2026. While our recruiting team uses AI tools for efficiency, resumes are still screened by Kin’s in-house recruiters, and candidate evaluations and hiring decisions are made by recruiters and hiring teams. Rest assured, real people make real decisions. • The hiring process and timeline for each role will vary, depending on the position. However, here are some things you can expect from us: • Prompt updates and feedback following interviews • Interviews with recruiters, hiring managers, and members of teams • Skills assessment relevant to the position, if applicable • Genuine, thoughtful human interaction at every step • How we support you • We offer a comprehensive, competitive benefits program, allowing you to choose the benefits that are best for you and your family, starting on the first day of the month following your start date.
Responsibilities
• Own the end-to-end content strategy, spanning SEO, awareness content, mid-funnel conversion content, and product-related narratives. • Take the raw ingredients we already have — a content library, brand voice, data, subject-matter experts in home and auto insurance and home loans, and a brand committed to simple language — and turn them into a cohesive content engine that educates, informs, and shapes how people think about protecting their home. • Be hands-on with content execution while leading and mentoring a small, high-output team made up of our senior editor, copywriter, and our senior SEO manager. • Write or edit, and ship high-impact content including: • SEO pillar pages, cluster articles, and comparison content • Data journalism-style storytelling, and long-form guides • One-pagers, briefs, and product explainers • Work closely with SEO, Product, and Growth Marketing to align content with keyword intent, funnel stages, and conversion goals. • Obsess about measurement and iteration, using performance data to continuously optimize content for traffic quality, engagement, and pipeline impact. • Partner with legal to ensure accurate, compliant content. • Support growth marketing and internal communications with copy edit/review needs. • Coordinate with internal marketing communications partners, including organic and paid channel owners, to create and optimize content calendars, keying in upon promotion-worthy content and topic ideas. • Partner with the design team, employer brand, and other internal partners to strengthen our brand voice and ensure cohesive messaging across channels, ultimately driving preference and conversion. • Publish content on our website and provide actionable feedback on opportunities to improve our CMS and unlock scale. • Build and refine processes to ensure content on kin.com is up-to-date, accurate, and impactful. • Leverage AI tools like Gemini and ChatGPT to drive team efficiencies. • In your first 6–12 months at Kin, success is less about checking boxes and more about the impact you create. You’ll use your skills and judgment to take ownership of meaningful work, improve how we operate, and help move Kin’s mission forward. Along the way, you’ll deliver outcomes that make a real difference for both Kinfolk and the homeowners we serve. • By the end of your first year, you should feel confident in your role, trusted as an owner, and proud of the progress you’ve helped make. • Kin shows up at the top of relevant organic search and question results on Google, ChatGPT, Gemini, and Claude. • You are running the content operation across the full funnel. You’ve refined Kin’s editorial and SEO/GEO strategy, overseeing production and organic search for all formats, grown our audience, and tied your work to clear business outcomes. • You’ve run some tests that have failed and some that have succeeded. You’ve scaled what performs. • You’ve conceived and published multiple data studies that have earned major media coverage. • You’ve improved Kin’s share-of-voice in AI search results. • You are the go-to expert on Kin web content and organic search performance and have relationships across the company that help make that content successful.
Benefits
• Competitive salary and company equity through Restricted Stock Units (RSUs), granted as part of our standard compensation package and based on role and level • 401(k) with company match up to 4% of eligible earnings • Multiple medical plan options, plus dental and vision coverage • Company-funded HSA contributions (based on medical plan selection) • Company-paid life insurance and short-term disability • Health & Wellbeing • A variety of supplemental benefit options, including long-term disability, critical illness, accident, legal, and pet insurance • Access to mental health support and confidential counseling resources • Flexible PTO for exempt employees (most employees take 15–20 days per year), plus 8 company-observed holidays • Paid parental leave, including up to 14 weeks at 100% pay for birthing parents and 8 weeks at 100% pay for non-birthing parents • Growth & Development • Career mobility and internal growth opportunities across the organization • Professional development budgets for certifications, conferences, and learning available, subject to management approval • We don’t just hire for skills. We hire for alignment. Kinfolk bring diverse perspectives, but we’re united by a shared set of values that shape how we work and how we show up for each other and our customers. • Run through walls, together - Our industry is stuck in the status quo. But Kin is different. We are challengers. Innovators unwavering in our mission to fix insurance for those who need it most. We are changing insurance for good. We roll up our sleeves, take action, and get “impossible” things done every day with grit and teamwork. • Raise the bar. Drop the ego - Attitudes are contagious. Every one of us is responsible for creating the culture we want to work in. High performance. Low drama. Always respectful. Like professional sports teams, we win by working in sync. We show up, work hard, and play to each other’s strengths. • Act like an owner - We are owners, fully accountable for achieving Kin’s mission. That requires positive, proactive, big-picture thinking well beyond our job descriptions. Ask questions, Take ownership. Do the right thing, even when it‘s hard. Because when Kin thrives, so do you. And so do our customers. • Operate lean. Deliver more - We build efficiency into everything we do. Each dollar we save gets reinvested to deliver more to our customers: better pricing, more products, and new innovations. We work smarter by relentlessly prioritizing and using technology, including AI, to multiply our impact. Lean is about focus, not deprivation. Lean isn't a limitation – it's our competitive advantage. • Keep asking ‘What if?’ - We value curiosity. To make insurance better for our customers, we experiment. We embrace insights. And we base decisions on data rather than assumptions. We see setbacks as opportunities for growth and are always learning and improving. Both individually and as a company. • We are a remote-first company with offices in Chicago, IL and St. Petersburg, FL where teams can come together for collaboration. • For Sales Agents and Customer Service Agents: These roles sit in any of the following 30 states: AL, AZ, CO, FL, ID, IL, IN, KS, KY, MA, MD, ME, MI, MO, MT, NC, NE, NM, NV, NY, OH, OK, PA, SC, TN, TX, UT, VT, VA, WA, and WI. • For all other positions, these roles can sit in any of the following 40 states: AL, AR, AZ, CA (exempt only), CO, CT, FL, GA, ID, IL, IN, IA, KS, KY, MA, ME, MD, MI, MN, MO, MT, NC, NE, NJ, NM, NV, NY, OH, OK, OR, PA, SC, SD, TN, TX, UT, VT, VA, WA, and WI. Please only apply if you are able to live and work full-time in one of the states listed above. • For remote technical positions located in Canada, we are only able to hire individuals who reside in Ontario. Applicants must be able to live and work full-time in Ontario to be considered. • State locations and specifics are subject to change as our hiring requirements shift. • Kin is proud to be an Equal Employment Opportunity and Affirmative Action Employer. We don't just accept difference – we honor it, nurture it, and celebrate it. We don’t discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Kin welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. If you require accommodation, please contact us by sending an email to [email protected]
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