Foodsmart - Senior Manager, Content & Field Marketing (B2B)
Requirements
• 6+ years in B2B marketing, with depth in both content/enablement and events/field marketing, and a track record of owning programs end to end. • Experience as a true partner to sales teams. You think in terms of accounts, buyers, and advancing real opportunities, not vanity metrics. • Experience marketing into healthcare, payers, or another complex, enterprise, long sales-cycle industry, with an understanding of what it takes to earn a first meeting with a senior buyer. • An exceptional writer and marketer who can turn clinical evidence, customer outcomes, and business strategy into polished, on-brand content with speed and accuracy. • Hands-on experience with a CRM (Salesforce), a marketing automation platform (HubSpot or similar), and LinkedIn. • Strong writing and program management — you can keep event logistics and content deadlines moving in parallel without dropping either. • Experience in food-as-medicine, value-based care, or Medicaid/Medicare managed care. • Experience working in a fast-moving startup environment where priorities evolve quickly and marketers are expected to own strategy and execution. • A history of building an events engine or field marketing program from scratch. • Comfort setting up light marketing operations: tracking, campaign hygiene, and reporting. • $120,000 - $140,000 a year • Role: Sr. Manager, Content & Field Marketing (B2B) • Location: Remote, USA • Base Salary Range: $120,000 - $140,000 + bonus + benefits • Our salary ranges are determined by role, level, and location. Individual pay is determined by work location, job-related skills, experience, and relevant education or training.
Responsibilities
• Content & sales enablement • Build and maintain the core messaging, thought leadership, and sales enablement assets that position Foodsmart as the leader in foodcare. • Create the materials that help our sales team win: pitch decks, one-pagers, case studies, competitive positioning, and account-specific support tailored to each buyer. • Translate clinical evidence and customer outcomes into clear, compelling messaging that resonates with health plan decision-makers. • Grow and maintain our library of high-value content (benchmark reports, case studies, and our Clinical Intelligence Series) that equips our Sales team with timely, high-impact content throughout the buyer journey. • Continuously identify new ways to improve how we tell our story, generate demand, and enable Sales—bringing new ideas, testing them quickly, and scaling what works. • Events & field marketing • Own the company's strategic events program, including the annual events calendar, trade shows, customer events, and sponsorships that drive pipeline, brand visibility, and customer engagement. • Partner with Sales to develop integrated account-based marketing campaigns that combine content, events, digital channels, and executive engagement to accelerate pipeline. • Develop and execute integrated event marketing and sales enablement plans, including promotional campaigns, collateral, account targeting, meeting support, social media, and on-site brand experience. • Measure and optimize event performance, identifying opportunities to improve operational efficiency, attendee experience, and return on investment. • LinkedIn & social • Own Foodsmart's B2B LinkedIn strategy across the company and executive team, using thought leadership to build credibility, engage health plan leaders, and support pipeline generation. • Support our sales team's social selling efforts, helping them find, engage, and build relationships with the right contacts. • Stand up account-focused paid campaigns as the program grows.
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