Symbiotic - Product Marketing Manager
Requirements
• 5+ years in product marketing, with 3+ years in crypto; experience at a DeFi or infras project preferred. • Proven track record launching technical products through hands-on GTM execution, including sales enablement, co-marketing, and content creation, with measurable results in user acquisition/retention. • Experience marketing to institutions/TradFi, with a track record of bridging crypto infrastructure to traditional finance stakeholders. • Robust experience collaborating with Ecosystem partners on co-marketing campaigns and product launches. • Comfortable with DeFi ecosystems, restaking, tokenomics, and onchain mechanics; ability to simplify complex concepts for diverse audiences (TradFi, crypto-native, developers) while producing high-quality, tactical materials. • Excellent storyteller and communicator; collaborative mindset for cross-functional influence, plus hands-on experience in community-led growth, partnerships, or developer marketing. • Bonus: Startup/scale-up background, developer marketing experience, or active involvement in crypto communities. • Attention Job Seeker! Job scams are unfortunately common in our industry. A few things to note: • All interviews are conducted on Google Meet; never on Discord, Zoom, or any other platform. • We will always contact you from an @symbiotic.fi email address. • If you’re ever in doubt, reach out directly to [email protected].
Responsibilities
• Translate technical products and positioning into sales materials like decks, one-pagers, case studies, competitive frameworks, objection guides, presentations, and proof points tailored to DeFi builders, operators, and end-users. • Maintain a sales enablement library with version control and quality standards. • Support sales, BD, account management, and customer success teams with resources to sell and support clients effectively. • Execute co-marketing with ecosystem partners: manage timelines, create joint materials, coordinate announcements, and handle launch logistics for releases and expansions. • Manage partner relationships for co-marketing, maintain communication, identify opportunities, and provide BD with tailored collateral. • Execute 2-3 concurrent ABM campaigns: handle tactics from content creation to launch across community, social, partnerships, and onchain channels. • Create educational content like scripts, blogs, press releases, narratives, integration guides, and case studies, translating complex blockchain concepts for TradFi and crypto audiences. • Perform ad-hoc competitive research on DeFi/TradFi trends to inform positioning and messaging. • Track/report campaign performance, partnership metrics, and enablement effectiveness; optimize based on data.
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