Dr. Squatch - Director of Marketing, UK
Requirements
• Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree is a plus. • 12+ years of experience in marketing roles, with a significant portion spent in both CPG and start-up environments. • Experience in the personal care, cosmetics, and/or beauty industries preferred. • Proven success in launching and growing brands in new markets. • Proven track record of launching and scaling brands in new markets. • Deep understanding of the UK market and its unique consumer dynamics. • Deep understanding of the EMEA region and its unique consumer dynamics. • Exceptional communication and leadership skills, with the ability to inspire and motivate a team. • Strong leadership skills with the ability to inspire and motivate cross-functional teams. • Fluency in English is a must. Fluency in an additional European language is a plus. • Creative thinker with a strategic mindset and a results-oriented approach. • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously. • #LI-TC1 #LI-FULLTIME
Responsibilities
• Strategic Vision: Develop and execute a robust marketing strategy tailored to the EMEA region, aligning with our global brand mission and values. • Strategic Vision • Market Insights: Conduct deep market research to understand consumer behavior, identify trends, and assess competitive dynamics to inform our brand positioning, messaging, and creative direction for the audiences across the varied countries. • Market Insights: • Campaign Excellence: Design and implement integrated marketing campaigns across digital, social, out-of-home, PR, and experiential channels to drive brand awareness and customer engagement. • Campaign Excellence: • Brand Partnerships: Identify and establish partnerships with brand ambassadors, influencers, and creators to enhance brand visibility and engagement. • Brand Partnerships: • Retail Marketing: Collaborate with our retail team to bring our brand to life in-store. • Retail Marketing: • Agency Management: Build and manage relationships with external agencies and vendors to deliver high-quality marketing initiatives on time and within budget. • Agency Management: • Budgeting: Manage brand budget and allocate resources effectively to maximize ROI and achieve business goals. • Budgeting: • Performance Tracking: Monitor and analyze brand performance metrics, providing regular reports and insights to senior leadership. • Performance Tracking: • Cross-Functional Leadership: Lead and inspire cross-functional team members in a matrix organization, fostering collaboration and ensuring alignment with overall business objectives. • Cross-Functional Leadership:
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