sambatv - Samba - Head of International Marketing

London2mo ago

In Office Director EMEA VP of Marketing B2B Coaching Reporting Close Marketing Strategy

Requirements

• 10+ years of B2B marketing experience in ad tech, media, data, or an adjacent sector, with at least 3 years leading a team and owning international strategy. • Strong generalist marketer with hands-on experience across brand, demand generation, events, PR, thought leadership, and content, while comfortable operating at both strategic and executional levels. • Commercially minded and sales-aligned, with a track record of close partnership with sales teams and of measuring marketing's impact through pipeline and business growth. • Excellent communicator and storyteller who can translate complex data and technology narratives into compelling messages for markets around the world • Proactive, autonomous, and action-oriented, you create clarity in ambiguous situations and move quickly to deliver results. • You are an empowering team leader who builds teams, not just functions. You hire well, develop talent, and hold performance to a high standard with empathy and directness.

Responsibilities

• Own and execute the marketing strategy across international markets (non-USA countries), aligning with global priorities while adapting for regional market dynamics. • Partner with Marketing team members to lead integrated demand generation programmes, including events, campaigns, ABM, and digital initiatives that build brand awareness and drive qualified pipeline. • Manage Samba's presence at industry events and tentpole moments (e.g. Cannes Lions, Advertising Week Europe, etc), leading production, content, and coordination end-to-end. • Drive communications and thought leadership efforts, including media relations, press releases, speaking submissions, and awards, building Samba's profile globally. • Partner closely with regional sales and commercial teams to deliver locally relevant collateral, sales enablement assets, and market-specific campaigns. • Lead, coach, and develop the international marketing team, setting clear goals and fostering a high-performance culture. • Monitor and report on marketing performance across international markets, using data to optimise programmes and communicate impact to senior stakeholders.