ignition - Global Director, Marketing Events and Community
Requirements
• Raise the bar for how Ignition shows up • Deliver experiences that are intentional, memorable, and unmistakably on-brand - across every region and format • Continuously evolve formats and channels to stay ahead of the market • Lead Cross-Functional Impact • Act as a senior partner to Sales, Marketing, Product Marketing, and Customer Experience • Align stakeholders across regions to integrate events and community into core GTM strategy • Influence priorities and bring clarity to planning and execution • Build & Lead a High-Performing Function • Lead, coach, and develop a high-performing events and community team • Own budget strategy, vendor ecosystem, and operational excellence • Establish the structure, rhythms, and focus required to deliver at scale • WHAT SUCCESS LOOKS LIKE (FIRST 6–12 MONTHS) • A clearly defined and executed global events strategy tied to revenue outcomes • Measurable contribution of events and community to pipeline and customer expansion • Launch or evolution of a flagship Ignition event or series • A scalable webinar/digital events engine driving consistent engagement • A growing, active customer community with defined engagement and advocacy metrics • Strong alignment with GTM teams, with events embedded into core revenue motions • 8–12+ years leading B2B SaaS events, field marketing, or community programs • Proven track record of owning programs that drive pipeline and revenue, not just engagement • Experience building and scaling global event strategies and portfolios • Strong experience with customer community and/or advocacy programs • Demonstrated ability to operate at both strategic and execution levels • Experience leading teams and/or managing agencies and cross-functional stakeholders • Strong commercial acumen - able to connect experience design to business outcomes • 3+ years of People leadership and a strong leadership presence • Strong experience operating in the US market, with a deep understanding of regional nuances, customer expectations, and event landscape in EMEA & APAC • Experience in fintech, payments, or SMB SaaS • Experience building flagship or large-scale customer events • Familiarity with modern event and community tech stacks
Responsibilities
• Own Global Events Strategy & Execution • Define and lead Ignition’s global events strategy across flagship, field, and executive programs • Own the events portfolio end-to-end, including planning, investment, execution, and ROI • Elevate event quality to deliver differentiated, best-in-class customer experiences • Turn Events into a Revenue Engine • Partner with Sales and Marketing leadership to design programs that drive pipeline and accelerate deals • Own commercial performance across pipeline, influenced revenue, retention, and expansion • Establish attribution models and performance frameworks to measure impact, optimize investment, and scale what works • Build a Thriving Customer Community • Define and scale a global community strategy across in-person and digital channels • Build programs that activate customers as advocates, champions, and storytellers • Embed community into the customer lifecycle in partnership with Customer Experience and Product Marketing • Develop executive and advocacy programs (ie: Customer Advisory Boards, thought leadership forums) • Grow strategic initiatives such as Ignition’s Women in Accounting community
Benefits
• Base Salary USD $160K – $180K • Offers Equity • Variable Pay: USD $20k • Our salary bands are designed to reflect the range of skills and experience needed for the position and to allow room for growth. The final offer amount for this role will be dependent on location, applicable experience, and skillset of the candidate. • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • or drag and drop here • No notice needed • More than 4 weeks • Decline to self-identify • Hispanic or Latino - A person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race. • Hispanic or Latino • White (Not Hispanic or Latino) - A person having origins in any of the original peoples of Europe, the Middle East, or North Africa. • White • Black or African American (Not Hispanic or Latino) - A person having origins in any of the black racial groups of Africa. • Black or African American • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) - A person having origins in any of the peoples of Hawaii, Guam, Samoa, or other Pacific Islands. • Native Hawaiian or Other Pacific Islander • Asian (Not Hispanic or Latino) - A person having origins in any of the original peoples of the Far East, Southeast Asia, or the Indian Subcontinent, including, for example, Cambodia, China, India, Japan, Korea, Malaysia, Pakistan, the Philippine Islands, Thailand, and Vietnam. • Asian • American Indian or Alaska Native (Not Hispanic or Latino) - A person having origins in any of the original peoples of North and South America (including Central America), and who maintain tribal affiliation or community attachment. • American Indian or Alaska Native • Two or More Races (Not Hispanic or Latino) - All persons who identify with more than one of the above five races. • Two or More Races • Hispanic or Latino • White (Not Hispanic or Latino) • Black or African American (Not Hispanic or Latino) • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) • Asian (Not Hispanic or Latino) • American Indian or Alaska Native (Not Hispanic or Latino) • Two or More Races (Not Hispanic or Latino) • I identify as one or more of the classifications of protected veteran listed above • I am not a protected veteran
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