keyloop - Customer Marketing Manager (12 Months Fixed-Term Maternity Cover)

UK (Homeworking)1mo ago

In Office Senior EMEA Automotive Marketing Manager Digital Marketing SEO Team Management Product Marketing GA4

Requirements

• 5+ years’ experience in digital marketing and customer marketing management, ideally within automotive, technology, or agency environments • Demonstrated success in driving growth across multi-channel marketing strategies, including SEO & AI Search, PPC and social media advertising • Strong commercial acumen, with experience identifying and converting new business opportunities and growing existing accounts • Deep understanding of digital campaign strategy, optimisation, and performance marketing, with a data-led approach to decision-making • Proficient in key marketing and analytics platforms (e.g. GA4, Meta Ads Manager, Semrush), with the ability to translate data into actionable insight • Excellent leadership skills with experience in managing and developing high-performing teams • Exceptional verbal and written communication skills, with the ability to present ideas clearly and persuasively • Strong analytical skills to interpret data, analyse trends, and make informed decisions • Awareness of emerging trends in AI and its application within digital marketing (e.g. automation, AI-driven search, or campaign optimisation), with a willingness to embed these into marketing strategies

Responsibilities

• Strategic Oversight • Define and execute a multi-channel marketing services strategy across SEO & AI Search, PPC, Paid Social, and Marketing Account Management functions to drive growth and retention • Lead the evolution of marketing service offerings, embedding AI-driven solutions to enhance performance, efficiency, and scalability • Oversee the development of customer-facing strategies, ensuring consistent delivery of measurable ROI and alignment to customer objectives • Translate business priorities into clear strategic initiatives, ensuring adoption and execution across all teams • Team Leadership & Management • Manage, mentor and grow the Marketing Account Management and Paid Social teams across all markets, fostering a collaborative and innovative environment • Provide clear direction, coaching, and accountability frameworks to ensure delivery against commercial and strategic objectives • Identify skills gaps and implement development plans to future-proof team capability, particularly across AI and evolving marketing channels • Business Development • Own and lead new business development across all marketing service channels (SEO & AI search, paid social, PPC and website development), from opportunity identification through to pitch and close • Identify and pursue opportunities for service expansion and innovation, positioning Keyloop as a market leader • Support market expansion by adapting strategies to regional opportunities and customer needs • Cross-Functional Collaboration • Work closely with Sales, Support, Product and Marketing teams to ensure a cohesive and integrated approach to marketing initiatives • Ensure seamless integration between marketing services and Keyloop’s Fusion ecosystem to maximise customer value • Foster strong internal communication to ensure alignment, efficiency, and shared ownership of customer outcomes • Performance Metrics & Reporting • Define and implement KPIs across all marketing services, with a strong focus on revenue growth, retention, and performance efficiency • Establish clear reporting frameworks that demonstrate customer value, including performance insights, attribution (where possible), and commercial impact • Use data-driven insights to inform strategy, optimise performance, and identify new growth opportunities • Provide regular, high-quality reporting and strategic recommendations to senior leadership, supporting business planning and decision-making

Benefits

• We’re on a journey to become market leaders in our space – and with that comes some incredible opportunities. Collaborate and learn from industry experts from all over the globe. Work with game-changing products and services. Get the training and support you need to try new things, adapt to quick changes and explore different paths. Join Keyloop and progress your career, your way. • An inclusive environment to thrive • We’re committed to fostering an inclusive work environment. One that respects all dimensions of diversity. We promote an inclusive culture within our business, and we celebrate different employees and lifestyles – not just on key days, but every day. • Be rewarded for your efforts • We believe people should be paid based on their performance so our pay and benefits reflect this and are designed to attract the very best talent. We encourage everyone in our organisation to explore opportunities which enable them to grow their career through investment in their development but equally by working in a culture which fosters support and unbridled collaboration. • Keyloop doesn’t require academic qualifications for this position. We select based on experience and potential, not credentials.