Evolve - Senior Manager, Growth Marketing
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Requirements
• Experience with marketplace dynamics with distinct acquisition funnels. • Background in high-growth technology or marketplace businesses — vacation rental, proptech, fintech, business services, or anywhere supply-side acquisition had to be earned • Experience in a two-sided marketplace with distinct supply-side and demand-side acquisition funnels • Familiarity with Amplitude, Braze, Segment, or Clay — and technical marketing tools like APIs, no-code automation, or AI tools such as Claude, Cursor.
Responsibilities
• Responsible for demand generation end to end – paid acquisition, database marketing, funnel instrumentation, and conversion optimization. Directly accountable for MAL and MQL volume, CPL, CAC, and funnel conversion rates. • Build database marketing as a core growth pillar. Scale Evolve's owned-channel acquisition capability — prospect identification, enrichment, segmentation, and outbound programs across both owner and guest databases that compound over time. • Instrument the funnel. Build the attribution models, dashboards, and measurement infrastructure that give leadership real-time visibility into pipeline health. • Run a continuous experimentation program. Design and execute a testing roadmap across channels, creative, audiences, and landing pages. Build frameworks so experiments compound learnings. • Deploy AI as your, and the team’s, default operating mode. Integrate AI across campaign optimization, audience modeling, content generation, and reporting automation. • Own the stack, budget, and agency relationships and what all three produce. Set the standard for data-driven funnel performance and spend efficiency at MBRs and QBRs. • Lead a high-performing team. Develop your direct reports to operate with autonomy and accountability: a performance marketing manager, and two marketing technology analytics individual contributors. • What makes you a great fit • A builder profile: you default to creating systems, not managing processes. You're energized by finding efficiencies and playing offense on hard problems. • 7+ years in growth, demand generation, or performance marketing across B2B and B2C audiences, with demonstrated success building or scaling database marketing programs in high-growth technology, marketplace, or platform businesses where acquisition systems had to be built. • 3+ years leading marketers directly, with demonstrated ability to coach ICs across demand generation and MarTech disciplines. You've built or leveled up a team. • Comfortable partnering with the demand generation manager, and can go deep as needed with paid acquisition, marketing automation (Braze or equivalent), SEO/AEO, and analytics platforms. • As an AI-first operator, AI is embedded in how you plan, execute, and report. You can speak to specific tools, your use cases, and the measurable impact on your team's output • Strong analytical skills. Experience building attribution models, defining funnel metrics, and translating data into growth strategy. Comfortable with Amplitude or marketing analytics platforms • Experience managing marketing budgets with rigor — building forecasts, tracking spend efficiency, and making reallocation decisions based on performance data. • up to 6 bullet points
Benefits
• Evolve is the largest tech-enabled, asset-lite provider of vacation rental management services in North America. We are looking for a Senior Manager, Growth Marketing to take our high-performing marketing engine and build what comes next — intelligent systems and a growth function built to last. • This is a hands-on role for a builder who will be in the work daily to establish a modern growth function. You'll manage a team of three and own the systems, channels, and intelligence that drive owner and operator acquisition at Evolve — reporting to the Sr. Director of Marketing and Experience Design. • Evolve has scaled to 35,000 vacation rental properties and generated $5B in rental income for our owners. Your job is to turn our performance marketing engine into a durable, scalable growth platform that is instrumented, optimized, and AI-accelerated. • For this role our salary range is $165,000 to $185,000 depending on relevant experience. This role will also be eligible to receive a variable annual bonus based on both company and individual performance. Compensation for this role may vary to reflect local market conditions. • Location • All Evolve team members must live in one of our approved locations by their first day. We can hire from anywhere in the U.S. except D.C. and Hawaii. Some positions may also have restrictions based on compensation in the following states: California, Maryland, New York, Pennsylvania, Rhode Island, and Washington. If you live in Colorado, you can work remotely anywhere in the state, at our downtown Denver office, or a hybrid of both! If you're planning to move soon, please let us know, and we'll be happy to review your application again. • California Applicant Privacy Policy | Evolve • How we reward Evolvers • We’re intentional about offering benefits that empower every Evolver to thrive both professionally and personally because they’re more than perks—they’re investments in our customer-obsessed, high-performing team. • We believe in treating others as they want to be treated, providing benefits that deliver real value, and challenging the status quo to meet the diverse needs of our team. Whether it’s helping you take care of your health, plan for the future, or celebrate life’s milestones, our offerings are designed to support you every step of the way. • Financial Wellness: Industry-competitive pay, equity in the company, and a 401(k) with a 4% immediate vesting match. • Financial Wellness: • Family Support: 16-18 weeks of paid parental leave for birthing parents and 10 weeks for non-birthing parents, plus infertility coverage. • Family Support: • Health & Wellness: Comprehensive medical, dental, and vision plans, with 100% employer-paid dental and vision for individual coverage, a low-cost medical option, 10 free mental health visits, and pet insurance. • Health & Wellness: • Time to Recharge: Generous PTO, RTO (for full-time exempt employees), sick leave, holidays, and a personal holiday to celebrate what matters most to you. • Time to Recharge: • Travel Perks: Annual Evolve travel credit after one year and discounts on stays at all Evolve properties. • Growth Opportunities: World-class onboarding programs, learning, and development resources to help you grow your impact. • Growth Opportunities: • Connection: Employee Resource Groups celebrating our diverse communities at Evolve. • Connection: • How we work together • With our core values as our guide, every Evolver helps shape the company we want to work for and the people we want to be. We’ve cultivated a culture of collaboration, care, and responsibility that we can all be proud of, and we’re excited to see what you’ll bring as your authentic self. • Still curious about who we are and what we do? Read more about our business and our culture at evolve.com.
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