Motive - Senior Customer Marketing Specialist

• Customer Marketing Execution & Lifecycle Engagement • Execute customer marketing campaigns that support adoption, retention, renewals, and expansion • Manage customer communications across key moments in the lifecycle, partnering with Customer Success, Sales, Product, and Marketing • Coordinate closely with internal teams to ensure customer advocacy assets are discoverable, up to date, and actively used • Maintain campaign calendars, trackers, and workflows to ensure consistent execution • Customer Advocacy & Storytelling • Design how customers are activated across the business—spanning references, storytelling, events, campaigns, media interviews, and other go-to-market initiatives • Identify and recruit customers for advocacy opportunities and strengthen long-term relationships with champions • Evangelizing the value of customer advocacy internally; this includes articulating advocacy contributions to executive-level audiences • Produce and manage customer testimonials, case studies, customer spotlights, and reference stories • Build and maintain a centralized, well-organized repository of customer proof points for Sales and Marketing use • Online Community Management • Develop and execute engagement strategies to drive active participation, peer-to-peer connection, and growth within our customer community. • Execute community initiatives including discussions, recognition programs, and events created for just the community • Synthesize community feedback and sentiment to share actionable product and messaging insights with cross-functional teams • Review Platform & Reputation Operations • Own day-to-day execution of Motive’s presence on review platforms such as G2, TrustRadius, Capterra, and Gartner Peer Insights • Run review generation campaigns, including customer targeting, outreach, and follow-up • Track review performance and trends, escalating insights, risks, or opportunities as needed • Coordinate internally on responses and actions related to customer feedback • Customer Programs & Events • Support execution of customer-facing events such as webinars, media interviews, and speaking opportunities • Activate customer advocates for product launches, campaigns, and field marketing initiatives • Fulfill and track customer reference requests across the sales organization, building an active advocate network to support high-value deal conversions. • Build and maintain an advocate pipeline by consolidating signals from CS, Sales, NPS, product usage, events, and community activity • Measurement & Optimization • Track and report on core metrics, including advocacy participation, community engagement, review momentum, and asset utilization • Use data and customer insights to improve processes, messaging, and program effectiveness over time • Program Execution & Operations • Manage day-to-day execution of customer marketing programs, including timelines, logistics, follow-ups, and asset delivery • Coordinate customer outreach, scheduling, approvals, and consent for testimonials, case studies, and advocacy activities • Maintain clean documentation, trackers, and systems to ensure advocacy efforts are organized, up-to-date, and easy to activate across teams • Ensure customer-facing experiences—from outreach to delivery—are polished, timely, and positive • A growing pipeline of engaged advocates and customer champions • A thriving online customer community that drives connection and loyalty • Strong brand credibility across review platforms • A robust testimonial library that supports Sales and Marketing needs • Measurable improvements in customer engagement, retention, and advocacy participation • Increase in the customer voice being used in Sales outreach