hawk - Senior Content Manager

• Content strategy & planning • Build a content framework aligned to pipeline goals, product roadmap, distribution channels, and core messaging themes • Own the content calendar, coordinating around product launches, industry events, and regulatory moments (FATF, FinCEN, DORA) • Develop deep fluency in our buyer personas — CCOs, MLROs, BSA Officers, Heads of Risk — and craft content that speaks to their real challenges • Establish performance metrics and a continuous optimization loop across all content types • Thought leadership & long-form content • Write and commission white papers, research reports, guides, and blog posts on AML, sanctions, and fraud prevention • Position Hawk's perspective on emerging regulatory and technology developments • Demand generation & SEO • Drive organic growth through creating and commissioning SEO-led content, gated assets, web copy, video, social graphics, email nurture sequences, and ABM campaigns • Produce case studies, working closely with the Customer Success team • Partner closely with the wider marketing team to align content with pipeline goals • PR & communications • Work with our PR agencies to support executive communications • Support the production of press releases and media commentary on regulatory developments • Collaboration & external resources • Build strong relationships with internal and external subject matter experts to generate ideas and ensure editorial quality • Manage freelance writers, videographers, and agencies while maintaining brand voice and standards • Partner with designers to produce polished, enterprise-quality materials