Goodway Group - Global Coordinator
Requirements
• Media Coordinators provide crucial support to our media activation team by assisting in the implementation planning, execution, reporting, and analysis of digital media campaigns. This role offers valuable hands-on experience in digital advertising and the opportunity to grow and develop skills within a dynamic and collaborative environment. • Strong proficiency in Excel (e.g., pivot tables, VLOOKUPs, data validation) and project management platforms (Monday.com, Jira, etc.). • Demonstrated attention to detail and ability to QA your own work thoroughly. • Prior experience organizing and managing digital assets (creative trafficking or production experience a plus). • Clear and concise written and verbal communication skills. • Proactive, solution-oriented mindset with the ability to bring structure to complex workflows. • Ability to manage multiple requests and deadlines without sacrificing quality. • Familiarity with digital campaign execution or eCommerce is a plus. • Check us out at www.goodwaygroup.com to learn more! • If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements. • If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female!
Responsibilities
• Digital Media Campaign Support: • Assist in the setup of campaigns across all paid media channels, including programmatic, search and social. • Help gather data to support campaign targeting and optimization efforts. • Support the setup and maintenance of digital advertising accounts and campaigns, including ad creation, keyword research, and audience targeting. • Assist with pixel placement, creative trafficking, and monitoring campaign implementation. Where dynamic creative is in use, aid in the setup, QA, and management of dynamic tools. • Support QA and auditing of campaigns to ensure accuracy and compliance. • Performance Monitoring & Optimization: • Assist in tracking and reporting key performance metrics to assess campaign effectiveness and identify areas for improvement. • Monitor campaign performance and compile data for analysis, providing insights and recommendations for optimization. • Conduct competitive research and stay updated on industry trends to contribute ideas and suggestions for campaign enhancements. • Coordination & Organization: • Collaborate with Media Managers across a defined business segment or region, assisting in the development and implementation of digital media campaigns across platforms including search engines, social media, display networks, and programmatic advertising. • Support the creation and scheduling of media activation plans, ensuring alignment with campaign objectives. • Help coordinate and organize assets, materials, and documentation related to digital media campaigns. • Build an understanding of all necessary systems and platforms within each channel, as well as Goodway-specific systems (e.g., Smartguard, Goodlook). • Be resourceful when navigating new systems or constraints by asking clarifying questions and proposing workable solutions. • Balance and prioritize requests based on priority and complexity.
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