zip - Event Marketing Coordinator (Contract)

London, United Kingdom$250k - $250k3mo ago

In Office Mid EMEA Software Marketing Manager Copywriting Sales Enablement Product Marketing Performance Management Lead Generation

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Requirements

• Experience in project management: EXPERIENCED with managing multiple projects simultaneously as part of a comprehensive strategy. • Sales enablement experience: HAS PROVEN track record working closely across departments including sales to align event marketing goals and ensure generated leads are effectively routed for follow-up by representatives before and after campaign activation. • Event marketing skills: EXPERIENCED in planning, executing, optimizing small-to-mid-sized sponsored events with a focus on driving engagement, generating leads, enhancing brand presence, activating comprehensive event marketing strategies that align with overall goals and developing multi-channel promotional campaigns. • Ability to manage logistics: HAS EXPERIENCE managing the design, reporting, budgeting of in-person events including third-party sponsored ones as part of a cross-functional team effort involving sales, brand/product marketing, demand generation and customer marketing teams. • Attention to detail and results orientation: HAS A BUDDY FOR DETAILS AND IS RESULTS-DRIVEN WITH AN APPROACH TO EXCELLENCE THAT ENJOYS THE CHALLENGING, DIY NATURE OF ENGAGING INDIVIDUAL ATTENDANTS. • Adaptability and thriving in dynamic environments: HAS A PROFICIENCY WITH ADAPTABILITY AND CAN THRIVE IN DYNAMIC ENVIRONMENTS, SUITABLE FOR THE FREELANCE CONDITION OF CONTRACTOR ROLE. • Proficiency with salesforce and Omni reporting tool: HAS PROFICIENCY WITH SALESFORCE AND OMIN (reporting tool) TO USE AS REQUIRED IN MONITORING, ANALYZING EVENT PERFORMANCE METRICS AND GIVING ACTIONABLE INSIGHTS. • Knowledge of email and social media marketing: HAS EXPERIENCE DEVELOPING AND EXECUTING MULTI-CHANNEL MARKETING CAMPAIGNS THROUGH EMAIL, SOCIAL MEDIA (INCLUDING BOTH PRE-EVENT AND POST-EVENT TIMES) TO MAXIMIZE ACTIVE CONNECTIONS. • Ability to work with subject matter experts: HAS THE ABILITY TO WORK WITH SUBJECT MATTER EXPERTS (INCLUDING SALES LEADERS, BRAND/PRODUCT MARKETING TEAMS) TO TAILOR CON

Responsibilities

• Zip is looking for an Events Marketing Coordinator to join as a contractor on our Growth Marketing team. In this role, you will be responsible for planning, executing, and optimizing our small-to-mid-sized sponsored events to drive engagement, generate leads, and enhance our brand presence. You will work closely with cross-functional teams to launch our campaigns effectively to drive the most ROI of each event. • Activate and support in managing a comprehensive event marketing strategy that aligns with our overall marketing goals. • Work with sales leaders to identify best sales attendance, select contacts for on-site meetings, and pre-event know-before-you-go meetings. • Develop and execute multi-channel promotional campaigns (email, social media, website) to maximize engagement and connections pre-event, onsite, and post-event. • Work with internal subject matter experts to tailor content and messaging, ensuring relevance and value to attendees. • Partner with sales to ensure generated leads are routed correctly and worked by representatives both pre-and post campaign activation. • Leverage salesforce and Omni (reporting tool) to produce reporting for account mapping and campaign management. Monitor and analyze event performance metrics, providing actionable insights and recommendations for improvement. • Create post-event follow-up strategies to nurture leads and convert attendees into customers via Marketo (marketing) and outreach (sales messaging) • Maintain asana and/or other project management of event production.