Alphalion - Director of Retention
Requirements
• You think like a business owner — you prioritize based on incremental revenue and LTV impact, not just channel-level metrics. • You combine consumer psychology with hard behavioral data to find opportunities others miss. • You're proactive — you bring solutions to the table before they become fire drills. • You're comfortable being hands-on while simultaneously building the team and systems needed to scale. • You build strong cross-functional relationships — Brand, Growth, Product, CX, Data all trust you and work well with you. • 7-10+ years in Retention, Lifecycle/CRM, or Subscription growth within DTC e-commerce, including several years in a senior or leadership capacity. • Demonstrable retention impact — a specific, defensible track record of moving NRR, gross churn, or LTV by meaningful points, and generating $25M+ in retention-driven revenue. • Deep, hands-on expertise across the modern retention stack: Klaviyo (email), Attentive or equivalent (SMS), Recharge/Skio/Stay or equivalent (subscription), Shopify, and the data infrastructure that connects them. • Background in health, wellness, supplements, beauty, or premium lifestyle DTC. • Track record designing and executing loyalty programs at scale.
Responsibilities
• Own the retention calendar end-to-end — offers, incentives, LTOs, launches, cross-sell, and reactivation — partnering with Brand and Growth on GTM strategy. • Build and scale a world-class subscription and loyalty experience, from onboarding through offboarding, in partnership with Product and Operations. • Lead lifecycle and CRM end-to-end (Email, SMS, Push) — strategy, segmentation, automated journeys, and continuous testing across messaging, offers, and timing. • Build a customer intelligence engine: leverage behavioral data, cohorts, NPS, reviews, and zero-party data to uncover the highest-impact opportunities across the customer journey. • Build and develop a lean, high-performing retention team, with clear ownership, KPIs, and operating cadences. • What Success Looks Like • Returning customer revenue, LTV, and contribution margin materially exceed targets, making Retention a real driver of company growth. • A subscription program that consistently improves adoption, cross-sell, and longevity — not just maintains the status quo. • A loyalty program with measurable, demonstrable impact on repeat purchase and customer value. • Customer and cohort insights that don't just live in a report — they translate into concrete actions across Retention, Product, Brand, and Acquisition
Benefits
• Alpha Lion is a fast-growing, performance-driven brand focused on helping people unleash their Superhuman potential. We are building scalable systems, raising the bar on execution, and creating long-term competitive advantage in our category. • This role offers the opportunity to work on high-impact initiatives, learn rapidly, and grow alongside a company that values ownership, curiosity, and results. If you’re excited by optimization, experimentation, and building systems that scale, Alpha Lion is a place where your work will matter. • Application Process • Application Process • Screen: TA team reviews for skills and cultural alignment. • Cultural + Behavioral: In this step, you will take a personality assessment to see how you will perform in the role, then review it on a call with a cultural specialist here. • Interview: Conversations with the hiring manager and team. • Final Round: Case study or work simulation (role-specific). • Decision & Offer: We move fast — typically within 2–4 weeks. • We believe in competing at a high level — and that includes how we approach pay. This is a remote-first role, open to candidates in the US or LATAM. • The expected base salary range for this position is $130,000–$150,000 USD. Your offer will reflect your experience, skill set, and where you live — we calibrate pay to ensure fairness and alignment with local markets. • $130,000–$150,000 USD • Beyond base pay, team members may be eligible for performance bonuses, growth incentives, and benefits built to support their health, wellness, and professional goals.
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