smalls - VP, Product

• Hold the vision and the bar for everything a customer touches once they reach us — the onsite experience, paths to purchase and checkout, the account and subscription experience, and the product surfaces that keep them coming back. • Bring a real perspective on how UX, merchandising, and onsite flows shape behavior, and make sure the experience we ship reflects the brand at its best. • METRICS & REVENUE ACCOUNTABILITY • Own the product and experience metrics that ladder up to revenue — conversion, AOV, LTV, retention — and feel personally accountable for the topline you influence. • Bring that commercial lens into every prioritization decision; be as fluent in the economics of the business as in the product. • PRODUCT & MARKETING PARTNERSHIP • Build a shared agenda with Marketing across acquisition, retention, and reactivation. • Bring a strong point of view on how product and brand compound each other to grow the business. • ENGINEERING LEADERSHIP • Set the technical direction and build an org that ships with quality and speed. • Make the build-vs-buy and platform calls, keep the stack healthy, and make sure engineering is pointed squarely at what matters most. • Attract, develop, and motivate a cross-functional product and engineering org. • Get the best out of your people, put resources where they'll have the most impact, and create a culture where ambitious builders do the best work of their careers.