Zeta Global - Senior Manager, Data Science & Analytics
Requirements
• Master’s degree in Analytics, Management Science, MIS or similar quantitative disciplines. • 8+ years of experience in Analytics, marketing measurement, campaign optimizations, with a strong focus on email marketing. • Expertise in advanced analytics tools and Business Intelligence tools. • Proven experience designing and scaling experiments in a digital environment. • Exceptional analytical and problem-solving skills with the ability to translate complex data into actionable insights. • Excellent communication and presentation skills, with the ability to influence senior stakeholders and clients.
Responsibilities
• Strategic Leadership • Define and drive a clear analytics vision aligned to client engagement, media performance, and marketing measurement priorities. • Champion a data-driven culture by embedding analytics into strategic planning, campaign optimization, and decision-making processes. • Lead the development and execution of measurement frameworks tailored to each client’s objectives, ensuring alignment with business goals. • Data & Analytics • Data & Analytics • Translate data into actionable insights by identifying performance drivers, resolving anomalies, and crafting compelling narratives that demonstrate media impact. • Establish and maintain robust testing frameworks that are statistically valid and operationally scalable. • Drive confidence and alignment by delivering actionable insights rooted in analytics, business strategy, and persuasive communication. • Provide business feedback as a key stakeholder in the development of standardized dashboards and advanced analytics to measure the effectiveness of campaigns. • Leverage predictive and prescriptive analytics to identify trends, opportunities, and risks related to client behavior and retention. • Marketing Measurement • Utilize advanced analytics to quantify marketing impact and ROI, and partner cross-functionally to diagnose and address performance irregularities. • Implement robust A/B and multivariate testing and experimentation protocols to optimize campaigns and maximize impact. • Data & Analytics
Benefits
• Excellent medical, dental, and vision coverage • Employee Equity • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!! • The salary range for this role is $125,000 - $145,000 depending on location and experience. • $125,000 - $145,000 • PEOPLE & CULTURE AT ZETA • Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. • We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/ • ZETA IN THE NEWS! • ZETA IN THE NEWS! • https://zetaglobal.com/press/?cat=press-releases
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