Canonical - Marketing Team Lead

Remote - EMEA+ Equity2mo ago

Remote Staff EMEA Software Higher Education Marketing Manager Community Lead Product Marketing Vendor Management B2B Budget Management Go-to-market Strategy

Requirements

• Strong written and verbal communication in English • Exceptional academic track record from high school and university • Proven experience in B2B marketing, ideally in software, SaaS, or open source • Strong track record shaping go-to-market strategy, messaging, and campaigns that move the pipeline • Fast adaptation to change and new technology adoption in marketing • A leader, growing and elevating others across the organization • A solid eye for ROI and effective budget management • Ability to influence and align stakeholders across the organization • Excellent communication and storytelling skills for technical solutions • Skilled at managing complex projects and leading cross-functional teams • Comfortable using data to evaluate campaigns and refine strategy • Proactive, outcome-driven, and confident, operating independently at a global scale • Background in sales-led or ecosystem growth • Familiarity with ABM (Account-Based Marketing) approaches • Experience leading go-to-market efforts across a large product portfolio • Experience managing budgets, agencies, or external vendors • Understanding of open source communities and business models • Experience mentoring or leading junior marketers

Responsibilities

• Lead GTM strategy and campaign execution in your functional area • Align with product, sales, content, and partner teams to deliver integrated plans • Shape messaging, positioning, and assets that resonate with customers • Design and run experiments to test your hypothesis • Drive major launches, marketing initiatives, and growth programs • Run reviews and retrospectives to improve performance and impact • Mentor colleagues, strengthen the function, and set high standards for delivery

Benefits

• Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilization. Our compensation philosophy is to ensure equity right across our global workforce. In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner. • 🏠Fully remote working environment - we’ve been working remotely since 2004! • 📚Personal learning and development budget of 2,000 USD per annum • 🏝 Annual holiday leave • 👶Parental Leave • 🧑‍💼Employee Assistance Programme • 🧳Opportunity to travel to new locations to meet colleagues at ‘sprints’ • Canonical is a pioneering tech firm at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open-source projects and the platform for AI, IoT, and the cloud, we are changing the world of software. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence; in order to succeed, we need to be the best at what we do. Most colleagues at Canonical have worked from home since our inception in 2004. Working here is a step into the future and will challenge you to think differently, work smarter, learn new skills, and raise your game.