Coursera - Senior SEO Manager

United States$150k - $187k+ Equity3w ago

In Office Senior NA SEO Specialist Product Marketing Program Management Google Analytics Looker Tableau

Requirements

• 7+ years of experience managing SEO programs in-house for large-scale websites, marketplaces, or platforms • Experience leading technical SEO initiatives in partnership with engineering teams • Experience using SEO & data platforms (e.g., Google Search Console, Screaming Frog, Ahrefs, Semrush, Looker, Tableau, Google Analytics) to analyze performance and identify opportunities • Demonstrated history of influencing cross-functional stakeholders and driving measurable impact through SEO initiatives • Experience optimizing for additional discovery surfaces beyond web search (e.g., app stores, social platforms, or marketplaces) • Experience using AI-driven search tools and methods for analysis and optimization (e.g.: Profound, Promptwatch) • Experience driving SEO strategies for large content catalogs or programmatic page generation • Experience optimizing international or multi-language websites, including localization strategy and regional search considerations • Experience partnering with product, content, or growth teams to integrate SEO into roadmaps and workflows • Experience using data tools or languages (e.g., SQL, Python, BI tools) to support analysis and experimentation • If this opportunity interests you, you might like these courses on Coursera: • Marketing Analytics • The Power of Team Culture • Learning How to Learn • This role is available in the following US Pay Zones: • US Zone 2: $149,600 to $187,000US Zone 3: $138,800 to $173,500US Zone 4: $129,200 to $161,500At Coursera, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones. Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are. • US Pay Zones: • US-Z1: Bay Area • US-Z2: NYC and Seattle Metro • US-Z3: CA, WA, NY, NJ, CO, CT, DC, GA, IL, MA, MD, OR, RI, TX, VA • US-Z4: AK, AZ, DE, FL, HI, ID, IN, IA, KS, KY, MI, MN, MO, MT, NC, NV, NH, OH, OK, PA, SC, TN, UT, VT, WI • We anticipate the application window will be open until October 15, 2026. Based on business needs, this opportunity may remain posted beyond or closed before the anticipated application window. • For more information about how Coursera collects and uses your personal information, please see our Coursera + Udemy Global Applicant Privacy Notice. • To protect against recruitment fraud, Coursera + Udemy recruiters only communicate via official coursera.org/udemy.com email addresses and never through personal accounts. We do not accept resumes via email or social media; please submit all applications directly through our careers page.

Responsibilities

• Define and execute SEO and organic discovery strategies across web, AI search, and emerging platforms for key areas of the Coursera platform • Prioritize and execute SEO roadmap, driving content, technical, and programmatic SEO initiatives with measurable impact • Partner with the SEO Content team, organic social, and paid media to optimize and scale discovery, aligned to user intent and business goals • Act as an SEO subject matter expert, partnering with cross-functional teams to drive adoption of best practices across marketing, product, and content work-streams • Lead technical SEO initiatives (indexing, site performance, structured data, crawl optimization) and measure impact, partner with Product and Engineering teams to incorporate SEO into platform development, site architecture, and user experience • Establish reporting to track visibility, traffic, engagement, and conversion, and communicate insights to stakeholders

Benefits

• AI is transforming how people learn, work, and grow, and the need for new skills has never been greater. Coursera brings trusted content and credentials from leading university and industry partners, while Udemy brings a dynamic skills marketplace and global network of real-world experts. By combining these strengths, we can connect more people and organizations to the skills they need, when they need them. • Shape what comes next • By joining our team, you’ll have the opportunity to reshape how the world learns and applies skills—and help millions of people participate in the new economy. Bring your ideas, expertise, and perspective to meaningful work that can make a difference at global scale.