aledade - Field Marketing Specialist

• The Field Marketing Specialist plays a key support role in planning, executing, and optimizing regional marketing programs, including tradeshows, executive dinners, and regional webinars. This role works closely with Field Marketing managers to drive regional engagement, generate demand, and support Network Development (Sales) and Performance Network (PN) teams. By fostering meaningful relationships with independent physicians, healthcare associations, and FQHCs, this role will help drive the adoption of value-based care in their communities and generate new leads through targeted experiential events and curated messaging that resonates with local healthcare providers. • Bachelor’s degree in Marketing, Business, Healthcare Administration, Public Health, or a related field • 4+ years of experience in field marketing or event marketing, preferably within healthcare or a health system • Willingness to travel occasionally for onsite event support. • ## Preferred knowledge, skills, and/or abilities: • Strong organizational skills and ability to manage multiple projects simultaneously • Excellent written and verbal communication skills • Experience with marketing tools like Salesforce, HubSpot, Webinar Platforms, Google Products or similar platforms is a plus • Ability to work independently while managing multiple priorities in a fast-paced, cross-functional environment • Passion for delivering high-quality experiences to prospects, customers, and sales teams • Previous experience working in or alongside sales teams to understand their needs and how marketing can best support them • Strong attention to detail in handling guest lists, branded materials and event logistics • Understanding of the value-based care landscape and experience working with independent physicians, physician organizations, and FQHCs • Excellent problem-solving and troubleshooting skills, especially when adapting to last-minute events or tech changes • Outstanding organizational skills and attention to detail • Experience in organizing and managing executive-level events and community engagements • Understanding of buyer journeys and how to tailor messaging for the middle of funnel and bottom of funnel audiences • Familiarity with event management tools like Cvent, Bizzabo, or similar platforms • Must carry a valid driver’s license and be able to drive within assigned territory • Must be able to travel via plane when needed • Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required. • Standing or walking for hours at a time and occasionally lifting and carrying up to 25lbs