• Define and execute growth-oriented social and brand strategies that reflect the unique identity of each game we publish
• Design and launch high-impact digital and physical campaigns that drive massive organic reach and engagement
• Lead end-to-end influencer and creator initiatives, from scouting and outreach to production, launch, and performance tracking
• Build and nurture communities across Discord, Steam, Reddit, TikTok, Instagram, and emerging platforms, turning engagement into genuine connection and measurable growth
• Create content that travels, from reactive posts and cultural moments to short-form video and campaign tentpoles
• Build the systems, playbooks, calendars, and metrics that make virality repeatable and learnable
• Partner cross-functionally with Content, Production, and partner studios to build narratives that expand our games' presence
• Listen deeply to players and creators, surfacing insights that guide communication strategy and product positioning