tldr.tech - Brand & Editorial Marketer
Responsibilities
• Define TLDR’s voice. Turn our positioning into a clear brand story, own our voice and tone guidelines, and help shape executive and thought-leadership content. • Own the editorial strategy and story pipeline. Build the content calendar and develop the themes, angles, and stories that fuel our owned social, Growth, and Demand Generation channels. • Turn data into insight. Partner with Strategy & Ops to transform first-party audience and performance data into trend reports, predictions, and other publishable content. • Create content that builds the brand and supports Sales. Develop B2B assets for Sales and Account Management, consumer-facing brand work, and test new formats and channels such as video, social campaigns, and creative brand projects. • Set the editorial bar. Own quality across Content Studio and partner with our curators to ensure a consistent TLDR voice across the brand. • WHAT SUCCESS LOOKS LIKE • Within six months: • A year-ahead editorial calendar is published, with a defined B2B cadence and identified consumer moments. • The brand voice and tone guide is written, socialized, and applied to live Content Studio and curator output. • A set of B2B assets is the market (trend reports, predictions, performance guides), and reps reach for it without being asked. • A working story pipeline is handing narrative to the team for channel execution. • Within twelve months: • Content is a named contributor to inbound demand, with attribution in place. • Brand-voice review is a standing function that you own. • Consumer-facing narrative and campaign work is underway, not just planned.
Benefits
• 🤑 Compensation: Total cash at target is $211,500 - $253,500 • Annual bonus: $43,000 when we hit our company revenue goal, paid in cash each January, with upside up to $86,000 if we beat it • 💲How we pay: One of our values is to simplify aggressively, and that includes pay. You get a base and a bonus, both in cash. • We place you in the band based on what the interview process shows about your experience. If you’ve done this role at this level before, we’d typically start you around $232.5k in total cash, which leaves room to grow. You move up with performance, and we review pay every year. • We keep the team small and pay well, so you work alongside strong people. If comp is the only thing stopping you from applying, tell us. • 🌎 Location: We're 100% remote across the US and Canada. Work where you want - our bands are set to tier-1 city rates wherever you live. • 🤝 Team Events: Biannual team offsites. Most recently we’ve gone to New Orleans, San Diego and Park City! • 🏝️ Time to Recharge: Flexible PTO. Most of the team takes 2–3 weeks a year, plus holidays. • 🏥 Health Benefits: Comprehensive medical, dental and vision benefits with a 100% paid option • 📈 401(k) Plan: Empower 401(k) • 🍼 Paid Parental Leave • 💻 Home Office Stipend: Whatever makes you productive - standing desk, second monitor, chair, walking pad. • 🔰 Learning & Development Stipend: For anything that makes you better at your work, and for AI tools especially. Don't ration your tokens. • 📥 If you're ready to make a real dent at a bootstrapped, profitable company, apply. Tell us if you need any accommodation at any point in the process. • PRESS AND PUBLICATIONS • Pricing and demographic information in TLDR’s latest media kit https://kit.tldr.tech
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