Zeta Global - VP, Data Cloud Consulting
Requirements
• 12+ Years of experience in data-driven marketing strategy, campaign measurement, and client engagement/growth roles -- with hands-on experience leading strategic planning, brand, and performance marketing programs. • Experience with advanced data segmentation strategies, statistical testing methods, and multi-touch attribution models. • Excellent ability to synthesize data into insights and develop actionable recommendations and roadmaps. • Exceptional communication skills to effectively collaborate and present to C-Level Executives, as well as distill visions down to a practical application for cross-functional & internal teams. • A proven track record in developing audience strategies, campaign measurement frameworks, and leveraging addressable/people-based marketing to solve for real business outcomes.
Responsibilities
• Leadership, Team Development & Scalability • Develop, mentor, and train a high-performing team of Consultants on best practices for diagnosing, structuring, and solving complex client business challenges using strategic, data-driven, and methodical consulting approaches. • Establish repeatable frameworks, problem-solving methodologies, and consultative processes that drive consistency, scalability, and measurable client outcomes across engagements. • Identify and mentor rising talent within the team (or region) to build a bench of future consultants and support succession planning. • Foster a collaborative and innovative culture, promoting professional growth and knowledge sharing within the team. • Partner across Data Cloud, Product, and Engineering teams to provide feedback on evolving client needs, shape roadmap priorities, and identify scalable consulting solutions or automation opportunities. • Data Interpretation, Tactical Roadmaps & Standardization • Design comprehensive data strategies based on client goals, identifying both first-party (1P) and third-party (3P) data use cases that will optimize performance in paid or owned channels. • Translate client business goals into actionable, insight-driven media and CRM plans, and develop strategic recommendations that maximize marketing ROI. • Translate complex data visualizations and dashboards into clear tactical roadmaps. Collaborate internally on a step-by-step plan for activation by channel. • Operationalize use of generative AI and predictive analytics tools to streamline consulting workflows, proposal generation, and client storytelling. Train team members and evangelize AI-first thinking across consulting and client teams. • Identify gaps in current data visualizations and dashboards that will result in added revenue opportunities for a broad range of clients. • Omnichannel Activation & Measurement • Drive the development and implementation of innovative marketing measurement frameworks, clearly measuring the impact of omnichannel strategies on both brand and performance goals. • Advise clients on optimizing customer journeys through marketing funnel diagnostics and optimization. • Identify and evaluate new data sets that would create a differentiator for Zeta by delivering a deeper understanding of campaign performance and the impact on customer value compared to competitors. • Consultation & Thought Leadership • Serve as a trusted advisor to C-suite executives and senior leaders, identifying data-driven quick wins that produce incremental revenue for their business. Guide the strategy for QBRs and Key Stakeholder meetings. • Standardize the development of proformas for prospects and existing clients, projecting the quarterly revenue impact from activating data-driven audience & campaign recommendations. • Support Sales SVPs in pitching incremental campaign strategies and expanded channel recommendations that result in added revenue based on our data intelligence or measurement capabilities. • Build data intelligence workshops and playbooks for top tier accounts that outline a crawl/walk/run vision for data intelligence that aligns to their individual goals and objectives. • Develop new data-driven storytelling capabilities that answer for a client what will drive engagement and why, building a framework that can be automated for future use cases. • Collaborate with Account Teams and Sales to identify expansion opportunities and track contribution. Report out to upper management team impact weekly.
Benefits
• The salary range for this role is $180,000 - $200,000, depending on location and experience. • $180,000 - $200,000 • PEOPLE & CULTURE AT ZETA • Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. • We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/ • ZETA IN THE NEWS! • ZETA IN THE NEWS! • https://zetaglobal.com/press/?cat=press-releases
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