Binance - Programmatic Manager

• Develop and lead programmatic media strategy across APAC markets • Identify growth opportunities across new markets, platforms, ad formats, and inventory types • Execute and optimize media buying across open auctions, PMPs, preferred deals, and programmatic guaranteed (PG) • Leverage AI, machine learning, and automation to improve targeting, bidding, and creative performance • Define and enforce best practices across frequency capping, remarketing, brand safety, and DCO • Research, test, and scale emerging channels and formats such as contextual targeting, CTV, programmatic audio, and DOOH