Binance - Programmatic Manager
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Requirements
• Strong hands-on experience in programmatic advertising across app and web platforms • Deep understanding of programmatic trends, technologies, and best practices • Existing relationships with programmatic platforms and networks • Ideal to have exposure with AppsFlyer products • Strong analytical and reporting skills • Experience in crypto, fintech, or online trading platforms • Strong APAC-focused programmatic experience
Responsibilities
• Develop and lead programmatic media strategy across APAC markets • Identify growth opportunities across new markets, platforms, ad formats, and inventory types • Execute and optimize media buying across open auctions, PMPs, preferred deals, and programmatic guaranteed (PG) • Leverage AI, machine learning, and automation to improve targeting, bidding, and creative performance • Define and enforce best practices across frequency capping, remarketing, brand safety, and DCO • Research, test, and scale emerging channels and formats such as contextual targeting, CTV, programmatic audio, and DOOH
Benefits
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