The Trade Desk - Associate Trading Director
Requirements
• Experienced specialist within programmatic, hands-on DSP and/or online ad operations experience. • Client-facing experience. • Team management experience. • Strong leadership skills: ability to set and communicate goals, measure accomplishments, hold team accountable, and give useful feedback; delegate and develop; keep people informed, and provide effective coaching. • Experience in working with ad exchanges, aggregators, ad servers, and other optimization platforms. • Experience in trafficking and optimizing CPA, CPC direct marketing campaigns preferably in an RTB environment. • Solid experience in Excel including pivot tables, chart-making, and manipulation of data sets. • Experience managing hands on keyboards Traders, Operations, or Activation teams. • Outstanding troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a get-it-done now start-up environment. • Proven track record of growing accounts by forging a strong relationship with clients, understanding their objectives and recommending best strategies. • Effective time management skills – ability to prioritize and meet deadlines. • Self-starter – able to tackle new clients or territories with little guidance. • Quick learner – able to rapidly grasp new technology and product change.
Responsibilities
• Manage, mentor and work alongside Trading Specialists to grow your dedicated book of business through data-led up and cross-sell • Support the Director of Trading, as a senior member of the team, to shape the overall trading strategy for the UK business • Work with internal teams to create 12-month growth strategies that help achieve client’s goals and objectives. • Lead and create RTB buying strategies, optimization algorithms, and data visualization. • Become a leader in best practices for The Trade Desk platform and offer insights on how to improve campaign effectiveness through the platform’s functionality. Mentor clients leveraging this expertise. • Combine data analysis and client feedback to create optimization strategies and provide solutions for complex campaigns to meet client objectives. • Work closely with Product Management and other cross-functional teams to help define features and enhancements to improve the platform. • Help build our trading best practices, including creating training collateral and internal resources. • Work closely with the client services team to develop and execute an onboarding plan that will make customers successful with our real time buying platform. • Understand and effectively communicate The Trade Desk’s value proposition, technology, processes, and partnerships, as they relate to growth of current client accounts. • Help build the Client Services practice, including developing training material, customer facing assets, and internal resources for trading media through our platform.
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